Village of Pinecrest Launches a Community JustGreen™ Carbon Offset Program

Pinecrest Municipal Center is the First Local Facility to Go Carbon Neutral
Apr 15, 2013 8:05 AM ET
Press Release

Pinecrest, Fla., April 15, 2013 –JustGreen, a Just Energy Group Inc. (NYSE/TSX: JE) brand, together with the Village of Pinecrest, Florida, are excited to announce the launch of the city’s first Carbon Offset Program. JustGreen Lifestyle and JustGreen Business Advantage offer home and business owners with unique solutions to reduce their pollution output/carbon emissions through the purchase of carbon offsets.

Pinecrest has already taken the first step towards a greener community by purchasing carbon offsets for the Pinecrest Municipal Center that match the facility’s pollution/carbon emissions produced annually and is equivalent to 1,117,428 lbs. of carbon emissions, which is equal to taking 99 cars off the road for one year or planting 1,200 trees.  This makes Pinecrest the first municipality in the State of Florida and one of the only cities in the US to offer a volunteer carbon offset program.

“The Village of Pinecrest is dedicated to ensuring a better quality of life and a greener and cleaner environment for our residents and future generations. Neutralizing our greenhouse gas emissions through carbon offsets and investing in emission reduction projects is just one of the many ways we are working towards meeting our Green Action Plan goals,” said Cindy Lerner, Mayor of the Village of Pinecrest. 

“Pinecrest residents and businesses are encouraged to participate.  By ‘going green’ they will help to fund Pinecrest initiatives such as solar panel installations and environmental education planned for the community facilities, parks and schools,” adds Lerner.

“JustGreen Lifestyle is proud to launch this program with the Village of Pinecrest and help make their community carbon neutral as they do their part to help solve global warming” said Gerardo Manalac, Executive Vice President for JustGreen.  “We congratulate Pinecrest’s leadership for recognizing the importance of investing in renewable energy and carbon offsets.”

Generated from emission reduction projects, the carbon offsets through JustGreen will also help contribute to the municipality’s goal of reducing its overall greenhouse gas emissions of 7% below 1996 levels by 2014. Pinecrest residents and businesses interested in participating can go to

About the Village of Pinecrest

The Village of Pinecrest was incorporated on March 12, 1996 and is one of thirty-four municipalities in Miami-Dade County, is home to approximately 18,223 residents, and is located south of Downtown Miami and Miami International Airport. Pinecrest encompasses approximately eight square miles and is recognized as one of the most beautiful residential areas in South Florida. Pinecrest’s mission is to sustain a vibrant Village that builds a sense of community spirit and pride with fiscally responsible government, the highest quality municipal services and infrastructure, a responsive and efficient staff and innovative leaders who engage our residents.

About JustGreen Lifestyle

JustGreen Lifestyle is Just Energy Group’s green energy initiative that can help us all work towards a cleaner plant by pursuing renewable and sustainable energy solutions that support green projects across North America. The Company's JustGreen Lifestyle products provide consumers and businesses with the ability to help them reduce the environmental impact of their everyday energy use through carbon offsets and renewable energy credits.

About Just Energy Group Inc.

Established in 1997, Just Energy (TSX:JE)(NYSE:JE) is primarily a competitive retailer of natural gas and electricity. With offices located across the United States, Canada and now the United Kingdom, Just Energy serves close to 2 million residential and commercial customers through a wide range of energy programs and home comfort services, including fixed-price or price-protected energy program contracts, the rental of water heaters, furnaces and air conditioners and the installation of solar panels. Just Energy Group Inc. is the parent to Amigo Energy, Commerce Energy, Hudson Energy, Hudson Energy Solar, National Home Services, Momentis, Tara Energy and Terra Grain Fuels.

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Media Contacts:

Village of Pinecrest

Ms. Yocelyn Galiano Gomez, ICMA-CM, LEED GA

Village Manager



Just Energy

Al Shulman

Vice President, Marketing

Tel: 905.670.4440 x74469