(3BLMedia/theCSRfeed) COSTA MESA, CA – November 10, 2010 – With the September 30th deadline behind them, Volcom, Inc. (NASDAQ: VLCM), the youth clothing innovator, reports that they have exceeded their goal of 10,000 pairs of jeans collected for the homeless during this year’s Give Jeans a Chance campaign.
All in all, more than 12,500 pairs of jeans were collected from over 300 different participating stores and have been donated to shelters across the world. The Trend Cellar
in McHenry, IL gets recognition for collecting the most pairs in one, single place; they were able to collect 1,340 pairs of jeans from their community.
“The Give Jeans a Chance campaign went really well! People really appreciated it and it was pretty sad at times, but it made the whole thing so worth it!!” said Trend Cellar’s Ashley Jakiela.
While the US’ Midwest played top role, jeans were collected in high volume internationally. Below is the list of the top GJAC collection spots in no particular order:
· The Room, Bayamo, Puerto Rico
· Volcom Store, Tokyo, Japan
· Retail chain, Regulator, Japan
· Youth Shelter, Waite Park, MN
· Modern Skate, Grand Rapids, MI
· Trend Cellar, McHenry, IL
· Kahuna Surf Shop, Orillia, ON, Canada
· SurfCity, Wrightsville Beach, NC
· Aqua East, NeptuneBeach, Fl
· Surfzone, Ramey PR
· Pride, San Diego, CA
This being the second year of the Give Jeans a Chance campaign, the team at Volcom couldn’t be happier with the results.
“The response we received was even better than I think we expected. You know there’s momentum when friends and colleagues are calling in asking if they can host their own, mini Give Jeans a Chance drive at their school. People just wanted to get involved and give back! We can’t wait to see what’s next for the program,” said Derek Sabori, Director of Sustainability and Corporate Social Responsibility for the company.
It was a team effort, literally. Volcom got the skate team involved and the Volcom Brand Jeans van could be seen driving from shelter to shelter with skate team riders Jake Duncombe, Darrell Stanton and Chima Ferguson handing out jeans to those in need.
Each year, the excitement seems to build and build (and in further and more far off places as bins were reported in Asia, Europe, Australia, and South America this year) and the company is already beginning planning for next year’s drive.
For more details on the 2010 Give Jeans a Chance program and for inquiries about next year’s drive, check www.volcom.com/givejeansachance
or contact: Floris Gierman at 949-646-2175 or firstname.lastname@example.org
. To inquire about Volcom’s Sustainability &/or Corporate Social Responsibility Program contact Derek Sabori at 949-646-2175 or at email@example.com
Give Jeans A Chance 2010 was held in partnership with the National Coalition for the Homeless
Click HERE to watch the GJAC wrap up video
Click HERE to watch the Trend Cellar wrap up video
About Volcom, Inc.
Volcom is an innovative designer, marketer and distributor of premium quality young men’s and women’s clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete-driven, creative and forward thinking. Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the
United States and internationally. Volcom’s news announcements and SEC filings are available through the company’s website at www.volcom.com
About the Volcom Give Back Series
Created in 2008, the Volcom Give Back Series (VGBS), is a program where a percentage of proceeds from select styles go directly to community-based non-profits. The company has supported charities and organizations including the National Coalition for the Homeless, TACA (Talk About Curing Autism), Boys and Girls Club of Hawaii, and Boarding for Breast Cancer (B4BC).