Yum! Brands Releases New CSR Report and Declares April “CSR Month”
LOUISVILLE, KY, March 31, 2014 /3BL Media/ – Yum! Brands, Inc. (NYSE:YUM), one of the world's largest restaurant companies and parent of KFC, Pizza Hut and Taco Bell, today announced the release of its online 2013 Corporate Social Responsibility (CSR) Report.
“As a global corporate citizen and leader in the restaurant industry, we recognize our responsibility to lead the way in CSR. We are proud to share the accomplishments of our brands as they support the commitments we’ve made to be socially responsible and work to become the Defining Global Company that Feeds the World,” said Jonathan Blum, SVP, Chief Public Affairs and Global Nutrition Officer for Yum! Brands, Inc. “We are a company with a huge heart and you’ll see that reflected in this year’s report,” added Blum.
The report provides updates on the progress the company is making towards its goals and tracks performance across four strategic areas of focus: Food, People, Community and Environment. Also featured are success stories from the brands around the world presented in interactive, info-graphic-style and video formats.
The stories and examples shared in the report provide a global view of the company and its many efforts around CSR, including its philanthropic cause, World Hunger Relief, which has become the world’s largest private sector hunger relief effort, in support of the United Nations World Food Programme and other hunger relief agencies. Over the past seven years, Yum! Brands has raised nearly $185 million in cash and food donations, or the equivalent of providing 740 million meals to those in need in remote corners of the world.
In conjunction with the release of the 2013 CSR Report and in anticipation of Earth Day on April 22, Yum! is declaring April as “CSR Month.” Throughout the month, Yum! and its global brands will share videos, info-graphics and factoids focused on CSR initiatives around food, people, community and environment. Join the conversation at facebook.com/yumbrands and @yumbrands on Twitter using the hashtag #CSR.
For more information and to view the Yum! Brands 2013 Corporate Social Responsibility Report, visit www.yum.com/csr.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 40,000 restaurants in more than 125 countries and territories. Yum! is ranked #201 on the Fortune 500 List with revenues of over $13 billion and in 2013 was named among the top 100 Corporate Citizens by Corporate Responsibility Magazine. The Company's restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened over five new restaurants per day, making it a leader in international retail development.