Women in Leadership Spotlight: Lauren Banks, Creative Marketing Resources


In honor of Women's History Month, Common Impact is spotlighting prominent female leaders who are leaving their mark on their organizations and communities.

Appeal of Residential Solar Photovoltaics – Does Framing Matter?


If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.

Advertisers Fumble in Super Bowl LII


Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.

Finding the Best Advertising Campaigns Worldwide

2017 Finalists Announced for the 12th Annual EthicMark® Awards for Advertising that Uplifts the Human Spirit and Society
Press Release

SAINT AUGUSTINE, Fla., August 28, 2017 /3BL Media/ - China is catching up to the US in global ad revenue - $180 billion of the $533 billion spent in 2016. In 2017, digital advertising will exceed television advertising for the first time. Google is at the top with $79 billion with Facebook second at $27 billion. 

CSX Partner Spotlight: Operation Lifesaver


Safety has always been CSX’s top priority – and the company’s partnership with Operation Lifesaver is critical to tackling this important issue head-on by promoting public safety around the tracks. 

Operation Lifesaver’s mission is to end collisions, deaths and injuries at rail crossings and on railroad property.  The group works toward this mission through public awareness campaigns and a nationwide network of volunteers who work to educate children and adults about rail safety. 

Aspiring to be a Mensch: Big Budget TV Spots Lead with Social Impact Messages

By Dave Armon

Being a mensch seems to connect with consumers.

Two big-budget national TV ad campaigns – one from pharma giant Pfizer and the other from the wealth management firm Ameriprise Financial – are trying to drive sales through storylines involving the kind of social impact work usually reserved for nonprofits and corporate social responsibility (CSR) programs.

Bloomberg Businessweek Shuffles the Newsstand Deck


Originally posted by Ad Week.

This really is a genius design concept from editor Ellen Pollock and creative director Rob Vargas. On the cover of Bloomberg Businessweek’s fourth annual “The Year Ahead” issue, out today in the U.S. and internationally Friday, is the familiar sight of a New York City newsstand.

Bloomberg Nominated for The 2016 International Content Marketing Awards


Originally posted at


The International Content Marketing Awards have become the single most competitive awards in the world with more entries per category from more agencies battling to win across 24 prestigious categories.

At Industry Conference, Publishers Vent About Power of Social Media Companies

This is about the survival of quality journalism in the future

Originally posted on Ad Age.

"The damage that the platforms ... can do to journalism and to news is pretty profound," said M. Scott Havens, Bloomberg Media's global head of digital, who spoke Wednesday.

He attributed altruistic motives to companies like Facebook and Snapchat, which have linked up with media companies to host their content and share some of the advertising revenue from it. "I think the platforms are trying to help us," he said. "I really do."

Publicis Groupe Publishes Its 2015 CSR Report


2015, is the tipping year for Publicis Groupe’s sustainability strategy. New steps have been taken including the unveiling of a materiality analysis to help guide our priorities towards sustainable value creation. The Groupe has also taken into account the United Nations Sustainable Goals by identifying areas to be more engaged, either by itself or in partnership with others.
2015 CSR Performance highlights: 


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