In recognition of Asian Pacific Islander Heritage Month, AEG’s LA Kings hosted an “Intro to Hockey Clinic” at Little Tokyo Service Center on May 13 in Los Angeles, CA.
Five members from the LA Kings Hockey Development Staff and two members of the LA Kings Ice Crew taught youth from the Little Tokyo Service Center Youth Club the basics of playing ball hockey and introducing them to play the sport. Additionally, AEG employees participated in the festivities, supporting, and learning the game alongside the kids.
AEG and WISE (Women In Sports and Events) Los Angeles hosted a night of conversation, networking, inspiration and learning for women of color at the GRAMMY Museum Terrace at L.A. LIVE. The event, a "Networking Experience: Building Inclusive Relationships Today for More Diverse Leaders of Tomorrow," explored the importance of women in leadership as well as the professional advancement of women of color across sports and entertainment.
AEG’s LA Kings in partnership with San Manuel Band of Mission Indians hosted 19 students from Sherman Indian High School, an off reservation boarding high school for Native Americans, on May 2 through 6, 2022, for a free, five-day, ball hockey camp in Riverside, CA. The camp was led by Jordan Nolan, a former two-time Stanley Cup champion with the LA Kings and a member of the First Nations community.
AEG’s Lee Zeidman, President of Crypto.com Arena, Microsoft Theater and L.A. LIVE, was recognized by the Innovation Institute for Fan Experience (IIFX) for his distinguished meritorious service to the sports and entertainment industry and inducted into IIFX Hall of Fame.
Budweiser Brewing Group, a proud part of AB InBev, as the Official Beer Partner of AEG’s The O2, will be bringing Ukraine’s most-loved beer brand, Chernigivske, to the world’s most popular music, entertainment and leisure venue, to support the humanitarian relief effort in Ukraine.
The O2, in conjunction with the venue’s catering partner Levy UK and AB InBev will be making a donation from every drink sold at the venue to charitable causes with the aim of providing essential humanitarian relief.
Event Supported Major League Soccer’s 5th Annual Greener Goals Week of Service in Celebration of Earth Day
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In support of Major League Soccer’s (MLS) 5th Annual Greener Goals Week of Service to celebrate Earth Day, AEG’s LA Galaxy partnered with Garden School Foundation to donate and distribute more than 300 bags of produce to Leapwood Avenue Elementary School’s students, staff, and families in Carson, CA. The Garden School Foundation provides in-depth garden-based education to youth at Title I schools in Los Angeles, strengthening connections between food justice, environmental stewardship, and community health.
On April 7, the LA Galaxy made a wish come true for Chance, a 17-year-old teenager from Granada Hills, who was able to attend the LA Galaxy’s first team training session at Dignity Health Sports Park. Chance who is bravely battling epilepsy, received a once-in-a-lifetime surprise through the club’s partnership with Make-A-Wish.
Chance’s wish to attend an LA Galaxy training session was granted, giving him an opportunity to watch a Galaxy training session up close, meet all his favorite players and coaching staff and have a private tour of the sports complex.
Company Launches New Sustainability-Focused Business Resource Group to Support Corporate Initiatives and Educate and Inspire Employees
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In recognition of Earth Month, AEG has partnered with the Arbor Day Foundation to plant 10,000 trees to support reforestation projects in Alabama and Michigan. AEG operates venues and music festivals in both states, including two of the company’s premier music festivals Hangout Music Festival and Electric Forest. The partnership coincides with the 50th anniversary of the Arbor Day Foundation and the 150th anniversary of the Arbor Day holiday.
In celebration of Earth Month, AEG’s LA Kings partnered with the Anaheim Ducks and Ryan’s Recycling Company to host a beach cleanup in Long Beach Calif. on Tuesday, April 5. Together more than 125 LA Kings and Anaheim Ducks team members spent the day collecting more than 490 pounds of trash and recyclable items.