Anheuser-Busch Foundation

After the ‘Crying Indian,’ Keep America Beautiful Starts a New Campaign

Summary: 

Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.

Article

Keep America Beautiful and the Ad Council launched a new public service ad campaign -- “I Want To Be Recycled Campaign” -- which encourages people to recycle more and “give their garbage a new life.”  The following article highlighting the campaign appeared in The New York Times.

”I Want To Be Recycled” Campaign to Target the Nearly Two-Thirds (62 Percent) of Americans Who Are Not Avid Recyclers, According to New Research Released Today

Public Service Advertising (PSA) Campaign is First in Over 40 Years from Keep America Beautiful and Ad Council, Creators of Iconic “Crying Indian” Anti-Littering Ads
Press Release

NEW YORK, July 11, 2013 /3BL Media/—The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.

Anheuser-Busch Foundation and Keep America Beautiful Support 76 Community Recycling Programs through Lend-A-Bin Grants

3,500 Recycling Bins to be Distributed in 30 States
Summary: 

Recycling programs in 76 towns and cities throughout the country are receiving a significant boost to their local recycling efforts as national nonprofit Keep America Beautiful (KAB) and the Anheuser-Busch Foundation announce the recipients of the 2011 Lend-A-Bin Grant program.

Press Release

Recycling programs in 76 towns and cities throughout the country are receiving a significant boost to their local recycling efforts as national nonprofit Keep America Beautiful (KAB) and the Anheuser-Busch Foundation announce the recipients of the 2011 Lend-A-Bin Grant program.

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