arts and crafts

“Upcycling” Old Crayons through Crayola’s Crayon Melter

Article

In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.

Crayola saw an opportunity in 2018, with the environment in mind, to enhance this trend. Consumers with children often have a box or drawer full of used and broken crayons in their homes.

Coca-Cola and Artisan Gifts: Giving the Gift of Empowerment

Newsletter

The Coca-Cola Company recognizes that while women perform 66 percent of the world’s work, they only earn 10 percent of the world’s income. In 2010, the Company launched 5by20, its commitment to empowering five million female entrepreneurs in its value chain by 2020. Supporting women artisans is a key pillar of this initiative.

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