Sunday, January 12 will mark the 10th anniversary of the catastrophic 7.0 MW earthquake that struck Haiti and shook the world. For months following the disaster, international media kept Haiti in focus and shared stories of loss, perseverance and hope. This anniversary and milestone presents an opportunity for the world to take new look at how Haiti has recovered and evolved over the past decade. At Timberland, we are doing just that. Our investment in Haiti began in 2009 with a commitment to plant five million trees in five years.
On April 22, 138 Timberland employees, business partners, consumers and members of the media spent a memorable Earth Day planting and watering trees in China’s Horqin Desert. I was privileged to pull on my yellow boots alongside these heroes, to step outside, work together, and make it better in this extremely remote area of Inner Mongolia that has a significant environmental impact on the surrounding region.
Committing to a more sustainable future with Atlanta Mcilwraith
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The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding the company to create a more sustainable future.
At VF, we power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our Purpose and it is powered by our Movement Makers—associates who are committed to making a positive impact in their communities and around the world. In this series, we’ll feature these associates and highlight how they’re doing their part to make the world a better place.
Q&A with Atlanta McIlwraith, senior manager of community engagement at Timberland
Elina Yumasheva: Timberland’s partnership with Omni United was highly commended in the best B2B partnership category at the Ethical Corp Responsible Business Awards; it’s a pretty impressive project – congratulations! Can you tell me more about it, with a particular focus on how this idea emerged and got signed off?