Over the years, brands have leveraged Black History Month to create campaigns and activations that celebrate and honor the culture, history and successes of black people. In an era when consumers care about meaningful and Purpose-driven messaging, how do companies commemorate Black History Month without seeming inauthentic? The task should be approached delicately and respectfully, as consumers often critically evaluate the authenticity of Black History Month activations.
Erica Motley discovered her passion for engineering at age 12 while on a tour of a water treatment plant. Part of a STEM summer camp she was attending, the tour opened her eyes to how one facility can impact countless people—and how one program can introduce a young student to a career in making things work.
Today, Erica is a lead technologist and deputy program manager at Booz Allen and hard at work exposing students and coworkers to similar valuable connections.
By Naccaman "Nac" Williams II, Sales Strategy and Planning Analyst, Jimmy Dean Refrigerated
“My humanity is bound up in yours, for we can only be human together.” – Desmond Tutu
Black History Month is a month-long celebration of all things that recognize the achievements, struggles, and the heritage of Black Americans and their communities. We should not forget the dark times where Black people were considered property or couldn’t frequent the same establishments as their White counterparts or a time where Black voices were simply not heard.
In honor of Black History Month, learn how Johnson & Johnson has made it a mission to help address disparities in healthcare—from partnering with the Black AIDS Institute to reduce HIV infection rates to improving representation in clinical trials.
Campaigns to increase bone marrow registration. Leadership training for nurses. A push for diversity in clinical trials. These are just a few of the ways that Johnson & Johnson is striving to help transform the health of African-Americans and other minorities.
13th Annual Black History Month Program brings together GM employees and the community
February 18, 2019 /3BL Media/ - The General Motors African Ancestry Network (GMAAN), in partnership with Cadillac, discovered “The Power of Reinvention” during its 13th annual Black History Month Program. This year’s theme acknowledged the power of the organization’s collective history born out of diverse experiences to bring together GM employees and the community.
Cadillac has a long history of supporting African American doers, innovators and artists through strategic brand partnerships.
Employees share the importance of celebrating Black History Month
Since 1976, February has been a designated month to honor the accomplishments of black Americans and celebrate their contributions to our culture and history. Black History Month and other history and heritage celebrations support Duke Energy’s commitment to diversity and inclusion. According to Duke Energy’s Chief Diversity and Inclusion Officer Joni Davis, these holidays give us an opportunity to better understand the rich traditions and cultures of Duke Energy's employees, customers and communities it serves.
February is Black History Month, and many companies celebrated the month by hosting events and highlighting African American employees and icons that have inspired us and shaped history. Yet, nearly two months after the close of Black History Month, Spotify has announced that "Black History Is Happening Now.” The streaming service is debuting a multi-approach effort aimed at challenging the limited timeframe celebrating the achievements of black creators and instead encouraging their creativity year-round.
Cast members from Baltimore Center Stage treated the audience to a performance that was authentic, emotional and, at times, playful
Employees in Legg Mason’s Baltimore headquarters recently enjoyed a unique educational and cultural celebration of Black History Month featuring a performance by local artists.
In their theatrical reading from New York Times Best Seller “The Warmth of Other Suns, The Epic Story of America’s Great Migration,” by Isabel Wilkerson, three cast members from Baltimore Center Stage treated the audience to a performance that was authentic, emotional and, at times, playful.
On Feb. 21, 40 high school students from New York City and neighboring public schools made their way to Viacom’s Times Square headquarters to celebrate Black History Month with a screening of Paramount’s critically acclaimed Selma, a crucial film about the African-American experience.