As public concern over environmental pollution evolves and focuses on new areas, businesses continue to seek solutions. Some aspects of the problem, like cutting down on disposable plastic bottles or reducing emissions, have been studied extensively. Other areas, such as microplastics in the environment, are much newer and their implications are still being understood.
When the internal combustion engine is phased out and zero-emission electric vehicles rule the road, we’ll still have tires. Lots of tires. After all, there is no substitute for the tire as we know it today — and these everyday objects are more complex than you might think.
Travel through the Bridgestone natural rubber value chain to see how the company is implementing sustainable and responsible practices that benefit people and nature
TOKYO, October 15, 2020 /3BL Media/ - Bridgestone, a global leader in sustainable mobility and advanced solutions, has announced today a new campaign inviting partners to participate in building a stronger society. In A Layered Journey, Bridgestone highlights ways the company is incorporating sustainability in its value chain with a focus on its commitment to sustainable procurement of natural rubber.