Bridgestone Corporation

Bridgestone Joins The Valuable 500 Movement to Promote Inclusion and Opportunity for People with Disabilities

Summary: 
  • Bridgestone pledges support for the global movement that aims to put disability inclusion on the business leadership agenda.
  • The partnership aligns with a respect for diversity that is outlined in Bridgestone’s Global CSR commitment and Global Human Rights Policy.
  • The commitment connects to Bridgestone’s initiatives to address social issues and its role as a Worldwide Paralympic Partner.

 

Press Release
  • Bridgestone pledges support for the global movement that aims to put disability inclusion on the business leadership agenda.
  • The partnership aligns with a respect for diversity that is outlined in Bridgestone’s Global CSR commitment and Global Human Rights Policy.
  • The commitment connects to Bridgestone’s initiatives to address social issues and its role as a Worldwide Paralympic Partner.

 

Bridgestone Develops New Technology for Improving Guayule-Derived Natural Rubber Productivity through Joint Development with Kirin Holdings

Summary: 
  • The project seeks to advance sustainable tire materials through diversification of the world’s natural rubber supply.

  • The project combines the technologies of Kirin Holdings with the guayule cultivation expertise of Bridgestone to deliver large-scale propagation of guayule plants from high-quality seeds. 

  • The new technology may also be used to support the guayule breeding process to more rapidly increase a desired genotype for testing and production.

Press Release
  • The project seeks to advance sustainable tire materials through diversification of the world’s natural rubber supply.

  • The project combines the technologies of Kirin Holdings with the guayule cultivation expertise of Bridgestone to deliver large-scale propagation of guayule plants from high-quality seeds. 

  • The new technology may also be used to support the guayule breeding process to more rapidly increase a desired genotype for testing and production.

Bridgestone Collaboration with NRGene Achieves New Milestones in the Assembly of Multiple Guayule Genomes

Summary: 
  • This new guayule genome has been fully sequenced and assembled.
  • The four-year collaboration with genomic big data solutions company NRGene to further advance the commercialization of guayule, an alternative to natural rubber.
  • Bridgestone developed mapping populations that allowed NRGene to construct a genetic and physical map by successfully identifying the correct order of DNA fragments.
Press Release
  • This new guayule genome has been fully sequenced and assembled.
  • The four-year collaboration with genomic big data solutions company NRGene to further advance the commercialization of guayule, an alternative to natural rubber.
  • Bridgestone developed mapping populations that allowed NRGene to construct a genetic and physical map by successfully identifying the correct order of DNA fragments.

Bridgestone Leverages Big Data to Implement Optimal Plantation for Higher Yield in Para Rubber Tree Farms

Summary: 
  • This development contributes to the sustainable supply of natural rubber.
  • The enhanced system utilizes Para rubber tree plantation that utilizes big data to contribute to higher yield at rubber farms. 
  • The new system seeks an optimal tree planting plan over more than 30 years, which improves and stabilizes the plantation yield. 
Press Release
  • This development contributes to the sustainable supply of natural rubber.
  • The enhanced system utilizes Para rubber tree plantation that utilizes big data to contribute to higher yield at rubber farms. 
  • The new system seeks an optimal tree planting plan over more than 30 years, which improves and stabilizes the plantation yield. 

Bridgestone Releases 2019-2020 Sustainability Report

Summary: 
  • Bridgestone published its 2019-2020 Sustainability Report highlighting its new growth strategy as well as its efforts to contribute to the realization of a sustainable society.
  • Leveraging sustainability as the core to all aspects of its business, Bridgestone is co-creating new value with its employees, partners, customers and society.
  • In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.

 

Press Release
  • Bridgestone published its 2019-2020 Sustainability Report highlighting its new growth strategy as well as its efforts to contribute to the realization of a sustainable society.
  • Leveraging sustainability as the core to all aspects of its business, Bridgestone is co-creating new value with its employees, partners, customers and society.
  • In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.

 

Bridgestone Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes

“THE PEGASUS DREAM TOUR” will be the first official video game of the International Paralympic Committee and the Paralympic Games
Press Release

TOKYO, March 4, 2020 /3BL Media/ - Bridgestone Corporation (Bridgestone), the world's largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced today its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of "THE PEGASUS DREAM TOUR," Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports.

Bridgestone Introduces New Global Innovation Campus to Cultivate Next Generation of Advanced, Sustainable Solutions

Press Release

TOKYO, November 28, 2019 /3BL Media/ — Bridgestone Corporation (Bridgestone) today announced plans to create Bridgestone Innovation Park, a global center of research, development and wellness that will help the company accelerate its transformation into a global leader in advanced mobility and sustainable solutions for a world in motion. The multi-year project involves a major reconstruction to the company’s existing operations in Kodaira, Japan, and will include four new facilities set to open over the next four years.

Bridgestone Announces Victory of Teams Using "ECOPIA with ologic" Tires in the 2019 Bridgestone World Solar Challenge

Press Release

TOKYO, October 30, 2019 /3BL Media/ -- Bridgestone Corporation (Bridgestone) today announced that "Agoria Solar Team of Belgium (No.8)" won the Challenger Class*1 and "Solar Team Eindhoven of Netherland (No.40) won the Cruiser Class*2 in the 2019 Bridgestone World Solar Challenge (BWSC), the world's foremost solar car race. Both teams were supplied Bridgestone "ECOPIA with ologic" tires.

Bridgestone Tire and Rubber Expertise Supports Barrier-Less Bus Access in Olympic and Paralympic Games Tokyo 2020 Athlete Village

Press Release

Bridgestone Corporation (Bridgestone), the world’s largest tire and rubber manufacturer and the Official Tire Partner of the Olympic and Paralympic Games, today announced that its extensive tire and material expertise has helped produce a new solution that will deliver barrier-less bus access in the newly-constructed athlete village for the Olympic and Paralympic Games Tokyo 2020.

Bridgestone to Supply Solar Car Tires Using Fuel-Efficient Tire Technology to 32 Teams Competing in the 2019 Bridgestone World Solar Challenge

Press Release

TOKYO, September 27, 2019 /3BL Media/ — Bridgestone Corporation (Bridgestone) will supply solar car tires using its fuel-efficient tire technology to 32 teams participating in the 2019 Bridgestone World Solar Challenge (BWSC), for which Bridgestone is the naming rights sponsors.

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