Bridgestone

Bridgestone Extends Support for Adaptive Athletes and Inclusive Sports Programs Through Three New Partnerships

Summary: 
  • Bridgestone Americas is partnering with Challenged Athletes Foundation, Adaptive Sports Program of Ohio, and Amputee Blade Runners.
  • Donations from Bridgestone Americas and Bridgestone Americas Trust Fund to support athlete grants and sports programs in local communities.
  • The new partnerships advance the company’s efforts to support the Paralympic Movement and create a more inclusive society.

 

Press Release
  • Bridgestone Americas is partnering with Challenged Athletes Foundation, Adaptive Sports Program of Ohio, and Amputee Blade Runners.
  • Donations from Bridgestone Americas and Bridgestone Americas Trust Fund to support athlete grants and sports programs in local communities.
  • The new partnerships advance the company’s efforts to support the Paralympic Movement and create a more inclusive society.

 

Wilson, N.C. Tire Plant Recognized for Health and Safety Procedures by North Carolina Department of Labor

Summary: 
  • The Wilson, North Carolina passenger tire manufacturing facility operated by Bridgestone Americas Tire Operations achieved recertification as Rising Star by the North Carolina Department of Labor.
  • The Rising Star Program recognizes employers with effective safety and health programs.
  • This is the first Rising Star recertification for the Wilson Tire Plant following their initial certification in 2015.

 

Press Release
  • The Wilson, North Carolina passenger tire manufacturing facility operated by Bridgestone Americas Tire Operations achieved recertification as Rising Star by the North Carolina Department of Labor.
  • The Rising Star Program recognizes employers with effective safety and health programs.
  • This is the first Rising Star recertification for the Wilson Tire Plant following their initial certification in 2015.

 

Bridgestone Releases 2019-2020 Sustainability Report

Summary: 
  • Bridgestone published its 2019-2020 Sustainability Report highlighting its new growth strategy as well as its efforts to contribute to the realization of a sustainable society.
  • Leveraging sustainability as the core to all aspects of its business, Bridgestone is co-creating new value with its employees, partners, customers and society.
  • In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.

 

Press Release
  • Bridgestone published its 2019-2020 Sustainability Report highlighting its new growth strategy as well as its efforts to contribute to the realization of a sustainable society.
  • Leveraging sustainability as the core to all aspects of its business, Bridgestone is co-creating new value with its employees, partners, customers and society.
  • In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.

 

Bridgestone Teams up With Microsoft to Innovate With an Intelligent Tyre Monitoring System for Enhanced Safety

Summary: 
  • Through its partnership with Microsoft, Bridgestone has developed a unique Tyre Damage Monitoring System, using Microsoft Connected Vehicle Platform (MCVP).
  • The system aims to increase road safety and reduce accidents caused by technical failure.
  • This collaboration is the next step on Bridgestone’s journey to become a global leader in sustainable and advanced mobility solutions.
Blog
  • Through its partnership with Microsoft, Bridgestone has developed a unique Tyre Damage Monitoring System, using Microsoft Connected Vehicle Platform (MCVP).
  • The system aims to increase road safety and reduce accidents caused by technical failure.
  • This collaboration is the next step on Bridgestone’s journey to become a global leader in sustainable and advanced mobility solutions.

Bridgestone Americas Donates Emergency Response Trailer to Wilson County, Tennessee Emergency Management Agency

Summary: 
  • The gift of this emergency response trailer underscores Bridgestone’s corporate social responsibility commitment, Our Way to Serve, which supports safe and sustainable mobility.
  • This donation promotes safer communities through prevention and readiness for emergency situations.
  • The trailer will be used by the Wilson County Emergency Management Agency during major incidents within the county.

 

Press Release
  • The gift of this emergency response trailer underscores Bridgestone’s corporate social responsibility commitment, Our Way to Serve, which supports safe and sustainable mobility.
  • This donation promotes safer communities through prevention and readiness for emergency situations.
  • The trailer will be used by the Wilson County Emergency Management Agency during major incidents within the county.

 

Bridgestone Indonesia and Soles4Souls Asia Join Forces to Turn Recycled Tires into Shoes

Summary: 
  • This World Environment Day, Bridgestone Indonesia and Soles4Souls Asia embark on a new partnership to turn recycled tires into shoes 
  • The partnership aims to convert 40,000 tires into ~400,000 pairs of shoes by the end of 2022 
  • Bridgestone Indonesia has pledged $60,000 to assist Soles4Souls Asia in their global relief efforts

 

Press Release
  • This World Environment Day, Bridgestone Indonesia and Soles4Souls Asia embark on a new partnership to turn recycled tires into shoes 
  • The partnership aims to convert 40,000 tires into ~400,000 pairs of shoes by the end of 2022 
  • Bridgestone Indonesia has pledged $60,000 to assist Soles4Souls Asia in their global relief efforts

 

Bridgestone Americas Technical Center Hosts Seventh Annual Engineer for a Day Event

Press Release

May 13, 2020 /3BL Media/ - Bridgestone Americas Technical Center, a state-of-the-art hub for the development of innovative and advanced tire technologies, hosted its seventh annual Engineer for a Day event in Akron, Ohio. The full day of interactive activities was created to attract local students to the field of engineering.

Bridgestone Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes

“THE PEGASUS DREAM TOUR” will be the first official video game of the International Paralympic Committee and the Paralympic Games
Press Release

TOKYO, March 4, 2020 /3BL Media/ - Bridgestone Corporation (Bridgestone), the world's largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced today its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of "THE PEGASUS DREAM TOUR," Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports.

Corporate Support for LGBTQ Rights Hits a Wall in Tennessee

Words by Tina Casey
Article

Without support from strong federal policies ensuring LGBTQ rights, corporate leaders who are striving for diversity and inclusion have little leverage to push back against discriminatory state legislation. That problem is clearly evident in the latest development, which concerns new anti-LGBTQ legislation in Tennessee.

LGBTQ rights: letters are only a start

Brands Taking Stands: 2019 Year in Review

by Mary Mazzoni
Article

2019 was a big year for corporate, executive and employee activism. Here are some of the boldest and most influential brands taking stands stories that crossed our desks.

May

The Guardian swaps the term “climate change” for “climate emergency.” 

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