Bridgestone

GM Drives Demand for Sustainable Natural Rubber

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Through an automotive industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights. The company will develop a set of purchasing requirements, with the intent that the entire automotive industry will join in the movement and together help transform the rubber supply chain.

GM Works to Set Sustainable Natural Rubber Tires into Motion

First automaker to collaborate with suppliers to improve global rubber supply
Press Release

DETROIT, May 15, 2017 /3BL Media/ — Transforming the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production requires a collaborative approach. Through an industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights.

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