business to business

Meet 'Believers,' the Employees Activating Purpose in Business-to-Business Companies

Article

By: Carol Cone

The most successful companies of the next decade may all share one common trait: a purpose, or reason for being, beyond profits, that is activated. An activated purpose is one that is not just written on walls and in handbooks, but integrated in culture, operations, products and services, and communications to measurably impact the business and society.

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