Caring in Action

Leading with Perspective at Crayola

Article

Thanks to Kate Matelan, search engine optimization content associate at Crayola, she and her fellow employees look at their “playground” in a new way.

“Upcycling” Old Crayons through Crayola’s Crayon Melter

Article

In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.

Crayola saw an opportunity in 2018, with the environment in mind, to enhance this trend. Consumers with children often have a box or drawer full of used and broken crayons in their homes.

Hallmark Celebrates Hispanic Heritage Month

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In celebration of Hispanic Heritage Month, Hallmark hosted Julián Zugazagoitia, CEO, Nelson-Atkins Museum of Art, who shared with employees how Hispanic and Latino contributions are reflected in the arts, and how the museum is engaging with Latino audiences. 

Crayola Thanks Thousands of Beloved Teachers Across America

Article

In 1903, Crayola co-founders Edwin Binney and C. Harold Smith created the first box of crayons. Alice Binney, Binney’s wife and a former schoolteacher, named the new crayons “Crayola.” 

In 2018, Crayola chose to celebrate its 115th birthday by paying homage to its legacy and thanking teachers for all they do. As a result, its Thank A Teacher initiative collected more than 300,000 thank-yous for teachers.

Hallmark Celebrates Pride Month with Artwork

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To celebrate Pride Month, members of Hallmark Employees Reaching Equality (HERE) constructed a multicolored string display to demonstrate Hallmark’s pride in supporting diversity and inclusion. The artwork was displayed at Hallmark headquarters. 

Read more in Hallmark’s 2018 Social Responsibility Report.

Letter from Don Hall, CEO, Hallmark

Blog

J. C. Hall once said, “If a man goes into business only with the idea of making a lot of money, chances are he won’t. But if he puts service and quality first, the money will take care of itself.” 

More than a century later, my grandfather’s profound sense of service continues to inspire our highest aspirations and serves as the foundation for our deeply held beliefs and values. 

Hallmark Fosters Diversity in Entertainment Industry

Blog

Thanks to partnerships with organizations committed to advancing the careers of talented individuals with a wide range of backgrounds, capabilities and experiences, Hallmark’s collective Kansas City-based businesses saw a 20 percent increase in full-time diversity hires in salaried positions during the last year.

Hallmark Donates Baby Clothes to Families in Need

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In the fast-moving retail business, trends and seasons change quickly. For the Hallmark Baby business, that means clearing out excess baby and toddler clothes in order to keep the product assortment fresh for consumers.

In 2017, for the first time, Hallmark Baby made a large donation of infant and toddler clothing to help families with young children through- out the Kansas City metro area. Re-purposing baby clothes in this manner served as a positive alternative to sending clothes to the landfill.

Hallmark Eliminates Styrofoam from Its Facilities

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Did You Know? An EPA study found that every 10,000 tons of materials recycled supports nearly 16 jobs and $760,000 in wages. Recycling contributes to both the protection of our environment and American prosperity.

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Did You Know? An EPA study found that every 10,000 tons of materials recycled supports nearly 16 jobs and $760,000 in wages. Recycling contributes to both the protection of our environment and American prosperity.

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