Cause Branding

The Crossroads Cause Marketing Philosophy

All that matters, is what matters most.
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We know from experience that successful cause branding happens when you're able to bring together your brand identity and its core purpose. Consumer passion is the catalyst of a unique cause opportunity. When building great cause campaigns, we start by getting to know the brand and the target audience’s needs. We have a specific process to develop cause platforms and campaigns. Our process works.

Boston College Center for Corporate Citizenship 2013 Film Festival

Article

Boston College Center for Corporate Citizenship has just opened up the submission process for the 5th annual film festival.  Don’t miss the chance to submit your entry! Entry in the Film Festival gives companies a chance to inform employees, customers and partners of their corporate citizenship efforts while engaging them in the voting process.

// Cause Branding 2.0

Is it time to redefine cause branding?
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UNICEF Receives Highest Honor at 2012 Cause Marketing Forum Conference

Press Release

(3BL Media) Chicago, IL - May 31, 2012 - The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, was bestowed on UNICEF at the 2012 Cause Marketing Forum conference here today.

Procter & Gamble Receives Golden Halo Award at 2012 Cause Marketing Forum Conference

Press Release

(3BL Media) Chicago, IL - May 31, 2012 - Procter & Gamble received the Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends.

The award was accepted by Procter & Gamble Group President for North America Melanie Healey who delivered a keynote speech to 500 executives gathered for the 2012 Cause Marketing Forum conference held here today.

Chipotle Wins Big at the GRAMMY's

Blog

Where this year's Super Bowl lacked in issue-focused ads, a spot from Chipotle made up for it just a week later at the GRAMMY Awards.

Cause Branding Gets Real

Blog

There’s a reason the phrase “walk a mile in their shoes” is such a common idiom – it’s the best way to truly understand another person’s circumstances. What was once no more than a figure of speech is now a real possibility thanks to new technologies that are bringing issues and experiences to life.

I Am a Social Intrapreneur - By Ashley Jablow

Ashley Jablow is community manager at OpenIDEO, a social innovation platform where people design better, together. You can reach Ashley on Twitter (@AshleyJablow) or via her blog, The Changebase.
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Recruit, then Activate: Building an Engaged Facebook Following on World Water Day

Blog

Today is World Water Day, an international day of awareness and action in support of our planet’s growing water needs. World Water Day reaches people around the world, from the one in seven people worldwide who lack access to clean water to the companies, NGOs and governments that support this important cause.

Insights from a Master Storyteller

Blog

Cone launched its new agency speaker series last week with a presentation by filmmaker and activist Socheata Poeuv whose award-winning documentary, “New Year Baby,” resonated deeply with many of our staff.  New Year Baby, a film about the Khmer Rouge genocide in Cambodia, begins with a stunning revelation about Poeuv’s family, survivors of the genocide, and takes us through a highly personal and poignant story as she visits Cambodia to learn more about her parents’ past. 

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