Central kitchen

'Ghost Brands' Deliver a Spirited Performance During Pandemic

Article

Hong Kong’s restaurants haven’t had it easy over the past year with the pandemic battering business and sending customer numbers plunging as people stay at home.

The very notion of opening a new restaurant in such a climate might seem insane – but there is one model of restaurant that has succeeded in the downturn because it involves no rent, no shop front, no dine-in areas, and no waiters. Just food and delivery.

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