Collaboration for Healthier Lives UK initiative

A Clear Sign That UK Retailers and Consumer Brands Are Serious About Inspiring Healthier Behaviours

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In 2019, members of The Consumer Goods Forum issued a clear call to action for retailers and manufacturers in the UK to come together to help tackle the UK’s growing range of public health issues on both diet and non-diet related issues. The Collaboration for Healthier Lives UK initiative was then born, with members agreeing on a series of in-store interventions across the London boroughs of Lambeth and Southwark, which are home to 600,000 residents and over 200 grocery stores.

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