Ushering in a New Era of CSR with Carolyn Berkowitz, ACCP
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Corporate mandates have changed. Customers, employees, and even investors are increasingly pushing companies to move from shareholder to stakeholder capitalism. What does this look like across companies and sectors? Are companies moving fast enough when it comes to making good on their commitments to social change? Carolyn Berkowitz, President & CEO of the Association of Corporate Citizenship Professionals (ACCP), shares her insights, plus the importance of diversity and inclusion within CSR departments.
By Marianne Harrison, John Hancock, and Danielle Holly, Common Impact
Recent events have brought widespread attention to racial injustice and helped unite communities against this common ill.
We’ve heard public, private, nonprofit and grassroots leaders, almost as one chorus, speak out. They’ve raised their voices as it’s become painfully clear that equality remains out of reach for too many Americans and building healthy, more equitable communities depends on challenging the status quo.
Derrick Feldmann, Managing Director of Ad Council Edge and INFLUENCE|SG, has devoted his career to unpacking why and how young people choose to engage with social issues, as well as how the topics they care about influence companies’ CSR and marketing strategies.
Listen as he and host Danielle Holly discuss what’s in store for brand engagement in social issues in the context of COVID-19 and how to tell when a company is authentically supporting a cause versus what’s just “good marketing.”
Reflecting on Trends in Volunteering, Philanthropy, Corporate Activism and Disaster Resiliency
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In the season 1 finale of Pro Bono Perspectives, host and Common Impact CEO Danielle Holly looks back on more than a year of social impact conversations with insightful, inspiring change leaders across sectors and industries.
We recently hosted DICK’S Sporting Goods CEO Ed Stack at PayPal’s VP+ leadership team meeting in San Jose. I knew I also wanted Ed to join me for a #NeverStandStill episode so that his inspiring message could be shared more broadly.
Back in 2011, outdoor gear giant Patagonia shocked the country by taking out a full-page ad in the New York Times with the message “Don’t Buy This Jacket” emblazoned over its best-selling coat. The ad, which ran in advance of Black Friday, called on shoppers to “buy less and to reflect before you spend a dime on this jacket or anything else.”
by John Howell, Editorial Director & VP of Content, 3BL Media
What a difference a year makes.
Last October, 3BL Media presented its first “Brands Taking Stands” conference. Earlier in the year, we had acquired the company which had previously owned and operated the event as Commit!Forum. The renaming and reorientation of the 10-year-old conference spoke to our sense of a need for a deeper dive into the “commit” concept as it applied to corporate social responsibility in business.