corporate giving

Making Goodness Matter

A Shout Out on Corporate Social Responsibility from Bryan de Lottinville
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"Some of these comments may not be all that popular, but I did always appreciate the tenacity of Jerry McGuire’s mission statement"

- Bryan de Lottinville, CEO at Benevity

Make Goodness Matter - The Problem with the Status Quo

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HIYA
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We get asked all the time about best practices in corporate and workplace giving and volunteering. What people really want to know is how they can Make Goodness Matter – to their brand, to their employees, to their bosses, heck to the world at large!

"Because We Care"

Zurich reflects on its past, present and future community service efforts.
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Zurich North America has a long history of substantial corporate citizenship that includes support of community service and charitable programs. Zurich’s corporate giving reaches many communities in which Zurich has a presence and focuses on areas including health and wellness for children, disaster relief, emergency preparedness, housing projects, insurance education and much more.

Connecting the Corporate Giving Community, Promoting Partnerships

CECP Information Hub Houses Database of Cross-Sector Organizations
Press Release

(3BL Media) New York, NY - September 27, 2012 -The Committee Encouraging Corporate Philanthropy (CECP) today launched a new online platform housing its popular Resource Guide, which provides a searchable and updatable compendium of influential cross-sector organizations involved in corporate societal engagement.  From ADMICAL to

Abbott Ranked in Top 10 for Corporate Giving

Article

In its recent annual Corporate Giving Survey, The Chronicle of Philanthropy included Abbott as one of the Top 10 most generous companies in the U.S. Ranked 7th out of 166 of the largest U.S. companies, Abbott and the company's foundation, the Abbott Fund, were recognized for giving more than $730 million in grants and product donations in 2011. This represents a nearly 17 percent increase compared to 2010 giving.

Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience

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There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society.

New #C4Gchat: Smart & Generous Disaster Relief Giving

Blog

By Allison McGuire

Did you know it’s hurricane season? In the wake of a disaster, American companies are amazingly generous. But generosity isn’t enough – real impact results from timely, thoughtful giving where the need is greatest.

2012 VolunteerMatch Client Summit Insights: DIY Method Demonstrating the Business Value of Employee Volunteering

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At the 2012 VolunteerMatch Client Summit in San Francisco we welcomed a handful of experts and thought leaders in the fields of CSR and employee engagement to hold “Best Practice Café” sessions with our client attendees. Stay tuned as each Café leader posts recaps and additional thoughts to help you internalize and implement what they shared at the Summit.

Guest post by Bea Boccalandro, Veraworks

Sodexo Foundation Recognizes Student and Sodexo Employee Volunteers for Achievements in Fighting Hunger in America

Sodexo Foundation Dinner raises more than $1 million for a second consecutive year with the support of vendor partners like 2012 Hunger Champion Jennie-O Turkey Store and Hunton & Williams
Press Release

(3BL Media) Washington, D.C.  - June 15, 2012 – Sodexo Foundation, an independent 501(c)(3) non-profit with the mission to end childhood hunger, recognized five Sodexo employees as Heroes of Everyday Life® and five students as national Stephen J. Brady STOP Hunger Scholarship recipients for their exemplary efforts to fight hunger in America. The honorees who were formally recognized on June 14 at the 13th Annual Sodexo Foundation Dinner in Washington, D.C., were presented with a $5,000 grant awarded in their name to the hunger-related charity of the honoree’s choice.

Warning: The Claim “100% of your donation goes to the cause” May (Ironically) Be Hazardous to the Greater Good

Why Companies Can & Should Help Increase Transparency and Donor Education in their Workplace Giving, Cause Marketing and Community Investment Programs
Summary: 

From the Benevity Just BeCause Blog

“100% of your donation goes to the charity.” This seems like a good thing and is certainly a commonly sought tagline, but could this seemingly positive statement be hazardous to the greater good?

This well intended claim perpetuates the myth that there are no associated costs to acquire and process donations, or at best contributes to a continued lack of transparency and donor knowledge on the topic. In this post, we’ll examine this in more detail and take a quick peek under the hood at the real costs related to giving.  Next, we’ll talk about how companies can move past the fallacy of fee-free donations to instead focus on increasing leverage and engagement in their corporate giving programs.  Ask your favorite cause if they’d rather someone pay their transaction costs or use the same amount of money to incent others to donate.  The answer will be consistently the latter!

Blog

From the Benevity Just BeCause Blog

“100% of your donation goes to the charity.” This seems like a good thing and is certainly a commonly sought tagline, but could this seemingly positive statement be hazardous to the greater good?

This well intended claim perpetuates the myth that there are no associated costs to acquire and process donations, or at best contributes to a continued lack of transparency and donor knowledge on the topic. In this post, we’ll examine this in more detail and take a quick peek under the hood at the real costs related to giving.  Next, we’ll talk about how companies can move past the fallacy of fee-free donations to instead focus on increasing leverage and engagement in their corporate giving programs.  Ask your favorite cause if they’d rather someone pay their transaction costs or use the same amount of money to incent others to donate.  The answer will be consistently the latter!

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