corporate giving

CECP Announces Newly Confirmed Speakers for Board of Boards CEO Conference

CEOs to Attend Closed Door Session to Discuss Actions Necessary for Societal Impact
Press Release

January 28, 2013 /3BL Media/ - On February 25, 2013, International Corporate Philanthropy Day (ICPD), CECP will host the 8th annual Board of Boards CEO Conference, “CALL TO ACTION: Engaged Leadership, Unprecedented Impact.” In addition to Xerox’s Ursula Burns, Mosaic’s James T.

Product Valuation Webinar for Corporations and Nonprofits

Good360, CECP, other experts discuss valuation of goods


Thursday, January 17, 2013 - 2 PM EST

Register here today

How charities value non-cash gifts drew a good deal of attention in the press this year, and most of it was negative. Please join the nonprofit leader in corporate philanthropy  as we explore the topic of in-kind valuation in this free webinar for both nonprofits and corporations.

Why Have a Workplace Giving Program?

And Why Do Many Programs Fail to Deliver the Desired Outcomes?

A few weeks ago, in our post, Houston, We Have a Problem, we discussed some of the challenges around the status quo of workplace giving and CSR programs. Next, let’s take a look at why companies have (or should have) a workplace giving program in the first place. Focusing the ‘why’ of your program in the right direction can benefit the desired outcomes so let’s start by reminding ourselves why these programs make sense. The answer is different if you’re an employer vs. a charity. 

Houston, We Have a Problem

If we want to Make Goodness Matter (more) to companies, we have to first acknowledge that the status quo isn’t working that well.

We talk to many organizations and see many corporate and employee giving programs. Although there are lots of variations, there are also recurring problem themes and issues. Here are a few of the common things we hear:

Making Goodness Matter

A Shout Out on Corporate Social Responsibility from Bryan de Lottinville

"Some of these comments may not be all that popular, but I did always appreciate the tenacity of Jerry McGuire’s mission statement"

- Bryan de Lottinville, CEO at Benevity

Make Goodness Matter - The Problem with the Status Quo


We get asked all the time about best practices in corporate and workplace giving and volunteering. What people really want to know is how they can Make Goodness Matter – to their brand, to their employees, to their bosses, heck to the world at large!

"Because We Care"

Zurich reflects on its past, present and future community service efforts.
Multimedia with summary

Zurich North America has a long history of substantial corporate citizenship that includes support of community service and charitable programs. Zurich’s corporate giving reaches many communities in which Zurich has a presence and focuses on areas including health and wellness for children, disaster relief, emergency preparedness, housing projects, insurance education and much more.

Connecting the Corporate Giving Community, Promoting Partnerships

CECP Information Hub Houses Database of Cross-Sector Organizations
Press Release

(3BL Media) New York, NY - September 27, 2012 -The Committee Encouraging Corporate Philanthropy (CECP) today launched a new online platform housing its popular Resource Guide, which provides a searchable and updatable compendium of influential cross-sector organizations involved in corporate societal engagement.  From ADMICAL to

Abbott Ranked in Top 10 for Corporate Giving


In its recent annual Corporate Giving Survey, The Chronicle of Philanthropy included Abbott as one of the Top 10 most generous companies in the U.S. Ranked 7th out of 166 of the largest U.S. companies, Abbott and the company's foundation, the Abbott Fund, were recognized for giving more than $730 million in grants and product donations in 2011. This represents a nearly 17 percent increase compared to 2010 giving.

Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience

Multimedia with summary

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society.


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