corporate giving

Warning: The Claim “100% of your donation goes to the cause” May (Ironically) Be Hazardous to the Greater Good

Why Companies Can & Should Help Increase Transparency and Donor Education in their Workplace Giving, Cause Marketing and Community Investment Programs
Summary: 

From the Benevity Just BeCause Blog

“100% of your donation goes to the charity.” This seems like a good thing and is certainly a commonly sought tagline, but could this seemingly positive statement be hazardous to the greater good?

This well intended claim perpetuates the myth that there are no associated costs to acquire and process donations, or at best contributes to a continued lack of transparency and donor knowledge on the topic. In this post, we’ll examine this in more detail and take a quick peek under the hood at the real costs related to giving.  Next, we’ll talk about how companies can move past the fallacy of fee-free donations to instead focus on increasing leverage and engagement in their corporate giving programs.  Ask your favorite cause if they’d rather someone pay their transaction costs or use the same amount of money to incent others to donate.  The answer will be consistently the latter!

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From the Benevity Just BeCause Blog

“100% of your donation goes to the charity.” This seems like a good thing and is certainly a commonly sought tagline, but could this seemingly positive statement be hazardous to the greater good?

This well intended claim perpetuates the myth that there are no associated costs to acquire and process donations, or at best contributes to a continued lack of transparency and donor knowledge on the topic. In this post, we’ll examine this in more detail and take a quick peek under the hood at the real costs related to giving.  Next, we’ll talk about how companies can move past the fallacy of fee-free donations to instead focus on increasing leverage and engagement in their corporate giving programs.  Ask your favorite cause if they’d rather someone pay their transaction costs or use the same amount of money to incent others to donate.  The answer will be consistently the latter!

Employee Giving: Make it Year Round!

How to Create a Culture of Giving with Workplace Giving Programs that Engage People Every Day, All Year Long
Summary: 

From the Benevity Just BeCause Blog

Existing giving campaigns/programs tend to be seasonal, often limited to one annual fall campaign, but engagement is an ongoing, year-round goal.  Employees are passionate about causes that matter to them all year long, not just in the autumn.  Creating a culture of giving requires workplace giving programs that engage people year-round.  The ultimate goal is to make workplace giving a year round activity, part of the employee experience.  A workplace giving solution that can accommodate both annual campaigns and provide easy-to-administer ongoing opportunities to give back is key.

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From the Benevity Just BeCause Blog

Existing giving campaigns/programs tend to be seasonal, often limited to one annual fall campaign, but engagement is an ongoing, year-round goal.  Employees are passionate about causes that matter to them all year long, not just in the autumn.  Creating a culture of giving requires workplace giving programs that engage people year-round.  The ultimate goal is to make workplace giving a year round activity, part of the employee experience.  A workplace giving solution that can accommodate both annual campaigns and provide easy-to-administer ongoing opportunities to give back is key.

Make Workplace Giving Super-Easy (And Fun!) To Implement And Use

Bring the Web Experience to Workplace Giving to Ignite Employees' Passions & Participation
Summary: 

To increase employee engagement, build a company culture of giving and maximize the social impact that the company makes, workplace giving needs to be meaningfully woven into the company’s culture and identity.

However snazzy it is, workplace giving tools are only useful if employees participate.  Companies have an increased desire for workplace giving programs that are super-easy to set up and to use.  Bringing the same experience to workplace giving that employees have in other online experiences is a great way to increase attention and takeup for employee giving and volunteering. And it can help your company create a culture of giving and move the needle on employee engagement all year long.

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To increase employee engagement, build a company culture of giving and maximize the social impact that the company makes, workplace giving needs to be meaningfully woven into the company’s culture and identity.

However snazzy it is, workplace giving tools are only useful if employees participate.  Companies have an increased desire for workplace giving programs that are super-easy to set up and to use.  Bringing the same experience to workplace giving that employees have in other online experiences is a great way to increase attention and takeup for employee giving and volunteering. And it can help your company create a culture of giving and move the needle on employee engagement all year long.

We're Back! The Aviva Community Fund Returns with $1,000,000 to "Insure" Positive Change Across Canada

Benevity again powering the donation processing and tax receipting functionality for the Aviva Community Fund
Press Release

(3BL Media / theCSRfeed) Toronto - Sept. 26, 2011 - Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance, is pleased to announce the return of the Aviva Community Fund competition. The third year of the competition opens today, offering Canadians $1,000,000 to lead, empower and support community initiatives across the country.

'It's the Money, Honey': Current Workplace Giving Programs Are Too Costly (And What To Do About It)

How Technology Can Help Companies of All Sizes Realize Greater Impacts From Employee Giving
Summary: 

From the Benevity Just BeCause Blog

We are hearing that current workplace giving programs and technology solutions are too expensive, whether it’s a home-grown solution or third party provider, making it difficult for companies in the mid-market to afford to implement a solution.  Engagement through workplace giving should be available to all employees, not only to individuals working for large companies. Technology can be your friend when it comes to automating manual processes and reducing costs.  Web-based approaches like Software as a Service mean that you don’t need to pay a fortune for workplace giving software.  Whether you’re a large company, mid-cap or growing, spend the money instead on programs and promotion.  This will ultimately impact the metrics that matter to help you realize better social and business impacts from workplace giving. 

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From the Benevity Just BeCause Blog

We are hearing that current workplace giving programs and technology solutions are too expensive, whether it’s a home-grown solution or third party provider, making it difficult for companies in the mid-market to afford to implement a solution.  Engagement through workplace giving should be available to all employees, not only to individuals working for large companies. Technology can be your friend when it comes to automating manual processes and reducing costs.  Web-based approaches like Software as a Service mean that you don’t need to pay a fortune for workplace giving software.  Whether you’re a large company, mid-cap or growing, spend the money instead on programs and promotion.  This will ultimately impact the metrics that matter to help you realize better social and business impacts from workplace giving. 

Manual Is Not Magnificent

How and Why Online Workplace Giving Increases the Metrics that Matter
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From the Benevity JustBeCause Blog

Many (if not most!) existing workplace giving models have one or more manual components that make it difficult from a resource management perspective to self-administer any kind of program that is likely to succeed – especially if you don’t have an army of community investment personnel. (And let’s be clear about technology solutions: an online pledge form does not automate workplace giving. It’s time to move beyond once a year “set and forget” digital pledge forms!)

What is the “Killer Cause” for Workplace Giving Programs?

(Hint: Flexible Choices for Employees & Employers Alike)
Summary: 

From the Benevity Just BeCause Blog

A lot of times companies ask us: what is the “killer cause” that will make my workplace giving program (or cause marketing campaign) sing? And we think we know the answer. It’s not some magical charity that cuts across every demographic; it’s much simpler than that. The killer cause is the charity or charities (small or large, local or national) that matters most to the relevant individual – in this case the cause or causes that matters to each employee.  And the element of choice is not only key for users; employers want flexibility as well. Companies are interested in delivering workplace giving programs that enable them to promote and encourage giving to their strategic corporate causes and, at the same time, to give their employees more choices about which causes, where and how to give.

Blog

From the Benevity Just BeCause Blog

A lot of times companies ask us: what is the “killer cause” that will make my workplace giving program (or cause marketing campaign) sing? And we think we know the answer. It’s not some magical charity that cuts across every demographic; it’s much simpler than that. The killer cause is the charity or charities (small or large, local or national) that matters most to the relevant individual – in this case the cause or causes that matters to each employee.  And the element of choice is not only key for users; employers want flexibility as well. Companies are interested in delivering workplace giving programs that enable them to promote and encourage giving to their strategic corporate causes and, at the same time, to give their employees more choices about which causes, where and how to give.

“We’re All in this Together” – Wait, are We? Lack of Alignment between Corporate Giving and Employee Giving & How to Fix It

Aligning Corporate Giving and Workplace Giving Helps Companies Realize Greater Social and Business Impacts
Summary: 

A growing number of companies, aware of the link between workplace giving and employee engagement, have a heightened interest in employee giving and volunteering programs.  Despite this increased demand, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy.  Companies are struggling to bring their increased investments in corporate and employee giving closer to the target audiences and to realize the greatest possible social and business impacts.  Companies want to maximize contributions to their causes and communities and increase employee engagement, extend their brand, and resonate positively with employees and the community at large.  Aligning corporate giving and employee giving can help companies realize the social and business impacts that they want to achieve. 

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A growing number of companies, aware of the link between workplace giving and employee engagement, have a heightened interest in employee giving and volunteering programs.  Despite this increased demand, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy.  Companies are struggling to bring their increased investments in corporate and employee giving closer to the target audiences and to realize the greatest possible social and business impacts.  Companies want to maximize contributions to their causes and communities and increase employee engagement, extend their brand, and resonate positively with employees and the community at large.  Aligning corporate giving and employee giving can help companies realize the social and business impacts that they want to achieve. 

Missing the Mark - Participation Rates in Workplace Giving & Employee Volunteering

The Current State of Employee Giving & Volunteering Programs
Summary: 

Post from the Benevity Just BeCause Blog

What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement? In this post we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons. 

Blog

Post from the Benevity Just BeCause Blog

What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement? In this post we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons. 

Loyalty Programs and Social Responsibility: A Conundrum

Why Loyalty Programs Need More Choice and Authenticity to Do More Good
Summary: 

Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back.  Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact.  They lack empowered choice, personal relevance and authenticity.  In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts.  Read the full post on the Benevity blog.

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Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back.  Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact.  They lack empowered choice, personal relevance and authenticity.  In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts.  Read the full post on the Benevity blog.

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