crayola

“Upcycling” Old Crayons through Crayola’s Crayon Melter

Article

In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.

Crayola saw an opportunity in 2018, with the environment in mind, to enhance this trend. Consumers with children often have a box or drawer full of used and broken crayons in their homes.

Crayola Thanks Thousands of Beloved Teachers Across America

Article

In 1903, Crayola co-founders Edwin Binney and C. Harold Smith created the first box of crayons. Alice Binney, Binney’s wife and a former schoolteacher, named the new crayons “Crayola.” 

In 2018, Crayola chose to celebrate its 115th birthday by paying homage to its legacy and thanking teachers for all they do. As a result, its Thank A Teacher initiative collected more than 300,000 thank-yous for teachers.

Enhancing Family Friendly Spaces

Multimedia with summary

Two of Hallmark’s suppliers in Dongguan, China — QP and Golden Cup — participate in the Family Friendly Spaces (FFS) program, facilitated by the International Council of Toy Industries Ethical Toy Program. This initiative operates educational summer camp programs for the children of factory employees in a safe space at the factory. It provides a way for families to be together during the summer months, since they are often separated when parents work in large cities and children stay in their home villages to attend school.

Rewarding Creative Leadership in Schools Through Crayola Program

Article

In 2018, Crayola partnered with the National Association of Elementary School Principals to present its ninth annual grant awards program, Champion Creatively Alive Children. Each year, the program awards 20 elementary and middle schools from across the country with $2,500 and an additional $1,000 in Crayola products to fund innovative initiatives to increase art-infused education school-wide.

Crayola's Young Professionals Employee Resource Group Help Provide a Safe Place for Families

Article

Volunteers from Crayola’s Young Professionals (CYP) employee resource group had a profound impact on more than 250 local residents served by the Third Street Alliance for Women & Children in Easton, Pennsylvania.

Fifteen members of the Crayola team invested more than 110 hours to renovate an underutilized storage area into a multipurpose space to meet the needs of area homeless residents and other community member groups.

New Caring in Action Report Highlights Hallmark’s 2017 Social Responsibility Results

Press Release

KANSAS CITY, Mo., June 28, 2018 /3BL Media/ – Hallmark has released its second annual Caring in Action Social Responsibility Report featuring work during 2017 made by the global company’s diverse portfolio of businesses in the areas of community, diversity and inclusion and sustainability.   

Crayola Responds to Stakeholder Pressure by Turning Markers into Fuel

Blog

With the summer coming to a close, families are stocking up on supplies for kids headed back to school. But students and teachers alike are beginning to wonder what impact these school supplies have on the world around them, and one classroom chose to speak up.

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