Remembering the life and design contributions of an Ideas That Matter grant recipient, Robert Sedlack
We dedicate this blog post to honor the life and design contributions of an Ideas that Matter grant recipient, Robert Sedlack, who passed away earlier this month. Robert was an award-winning designer, respected professor and leader in the design community. His academic research was focused on the life-changing impact that design can have when applied appropriately and collaboratively to social betterment problems. Robert used the research results, in combination with his personal passion and design professionalism, to achieve social and cultural advancement on the world stage.
Online entities are increasingly launching magazines to better connect with their customers
If you run an online search for the subject ‘magazines are dead’ you’ll get 70 million results in about 20 seconds. 70 million. And yet, as I scroll through the results, I find that many posts only use ‘magazines are dead’ to grab your attention because, when you actually read the posts, it’s clear that magazines, in fact, are not dead. Through posts, and through my experience and connections, I increasingly hear that online entities are launching magazines to better connect with their customers.
The album is making a comeback in physical manifestations as opposed to digital ones
Did you know that digital music revenue didn’t surpass the revenue of physical music until 2014? So, despite the numerous sites where you can download music--MP3, Spotify, iTunes, Pandora, Jamendo—music lovers still bought more physical manifestations of music than digital ones. And to make that old adage true—everything old is new again—lately the album has been making a comeback.
Video postcards: another example of the successful marriage between print and digital
I've been keeping my eye on a new media that successfully marries print and video and seems to deliver on its promise to engage the recipient: video postcards. Imagine receiving an envelope in the mail, an envelope which immediately stimulates curiosity and encourages you to open it. When you pull out the ‘post card,’ an OLED (organic light emitting diode) video screen is revealed and a video either starts automatically or with the push of a button.
Cheryl Heller’s presentation charts Sappi's Ideas that Matter's history and impact, as well as the evolving path of social design
I’m very proud of the social responsibility platform that Sappi supports. My company focuses on three critical groups: communities, customers and employees. Part of our customer outreach includes the Sappi Ideas that Matter grant program, which awards grants to designers who help nonprofit organizations make a meaningful difference in the communities they support by using their skills, creativity and design thinking.
How one retailer discovers that catalogs are the single most effective driver of online and in-store sales
J.C. Penney recently announced they would relaunch a mailed home goods catalog in March after a three-year hiatus. Their goal is to reach and engage with their existing customer base who are responsive to the printed medium. Is this the bell weather for the future of print catalogs?
By: Daniel Dejan, Sappi etc. Print & Creative Manager
Live events are gaining popularity even in an increasingly digital world
Why—with all our digital devices, 24/7 media streams, access to webinars, videos, and written content—would anyone attend a live event? It certainly isn't the most convenient way to access someone’s opinion, data, their process or experiences. Yet, despite access to ‘everything’ on the internet, events and conferences seem to be gaining popularity and growing their attendee numbers.
Is a book a commodity, a decorative item or an experience and a journey?
As a designer, I admire all things paper. As a bibliophile, I am drawn to the power of books. So, I was intrigued when I heard of Thatcher Wine who custom-tailors libraries from his workshop in Boulder, Colorado. Juniper Books, Wine’s studio, focuses on building tailored libraries, curating unique book sets and designing custom book covers.
Reading must be made a priority in order to prepare for the future
A topic that continues to surface in current theories of perception is the neuroscience of haptics—the science of how touch and tactile information is sent to our brains. As a designer, I’m especially intrigued with how this science impacts comprehension and what it means to us—as humans—to read ink-on-paper, versus absorbing content digitally. How does reading on a computer screen, laptop or mobile device differ from consuming print on paper? And, ultimately, how does the difference influence how we learn and what we learn, or even what we unconsciously choose to digest.
At this time of year “resolution” is synonymous with “change”. We wish to lose weight, increase our exercise regime or improve our skills. For me, resolution is such a funny word as it’s mostly been a reference to the quality of images and output for printing. That said, even I make plans every year for the things I would like to focus on in the coming year. The most important issue for me in 2015 is twofold. First, I want to ensure that I am effectively communicating with creative professionals in order to inspire and educate.