May 12, 2015 /3BL Media/ - Two major businesses - the MillerCoors Brewing Co., and Oakland-based solar company Sungevity - announced today that they have joined Connect the Drops, a business-led campaign organized by Ceres urging bold measures and shared solutions to build a sustainable water future in drought-stricken California.
Will we choose to live in harmony with nature or separated from it?
Last weekend, I watched two movies. The first one, set in in the 1920’s, was about a female immigrant who came to New York City to build a new life. Instead of finding streets paved with gold, she encountered heartbreak and deception everywhere. The movie was grim and grimy, depicting the hardships of the era. As I watched, I remember thinking how grateful I am to be alive today, with all of our amenities, technological innovations, and medical advancements.
California’s drought is putting the concept of unlimited growth under severe scrutiny, and for good reasons.
When it comes to water, California is running out of options—and time. Suffering through its fourth year of excruciating drought...the state’s snow pack is at an all-time low... Governor Brown has issued unprecedented water restrictions...surface and ground water is quickly drying up...and crop and pasture losses are escalating.
My family has been farming in Texas for generations so I understand the lifeblood of water, and have seen firsthand the impact severe drought can have on crops. Of course it isn’t just farmers in Texas who are impacted by the water crisis. Over a year ago I wrote about the state of emergency declared by Governor Brown in California and two weeks ago the governor ordered California’s
At current usage and population rates, international demand for water in 2030 will outstrip supply by 40 percent. As fresh water supplies dwindle, nations across the globe will face unprecedented, unsettling, and formerly unthinkable choices regarding water, compelled to make difficult decisions about how to allocate the precious resource.
Wide-Ranging Companies Bridge Traditional State Water Divides with Collaborative, Solutions-Oriented “Connect the Drops” Campaign
SAN FRANCISCO, March 5, 2015 /3BL Media/ — As California’s devastating drought enters its fourth year, and farmers face a second consecutive year with reduced surface water supplies, a diverse coalition of global businesses with significant supply chains or operations in California today announced Connect the Drops, a new campaign urging aggressive measures to maximize California's local and state water resources.
On December 8th, leaders in the beverage industry will meet at the Future Smarts Conference in New York City. Brown, president and CEO of Nestle Waters North America, will explain why and how ‘Doing More Business With Less Water’ is the path to a stable and sustainable future. To get ahead of an impending global water shortfall, Tim will encourage the beverage industry to continue being models of water efficiency, engaging in cross-sectorial collaboration, and investing in local watersheds.
Water: it is a common agenda for all of us, for every walk of life. It’s our planet’s most valuable resource. Nations are powered by it. Life depends on it. And soon, we’ll be fighting over it.
We think of water as infinite and inexhaustible, but the hard truth is that we’re depleting, polluting, and wasting water from aquifers and other fresh water sources in such vast quantities that we’re not allowing these sources to renew themselves, resulting in drastic drought conditions across the globe.