EcoMedia

How Dell & Givewith Engaged Customers in the Fight Against Ocean Pollution

Through social impact marketing, Dell is collaborating with customers to make things happen in the real world that benefit the environment and its brand.
Summary: 

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

Blog

In my field of marketing work, we’re always researching what our customers want – and we see that the tide is turning: Increasing awareness around societal and environmental issues has led to a rise in “conscious consumption.” Customers are increasingly seeking out ways to make positive decisions about what and how they buy.

As a company that makes corporate social responsibility part of everyday business, Dell loves this. We see real opportunity in collaborating with our customers on the values we share, to make things happen in the real world that benefit society, our environment and our brand.

Earlier this year, we began shipping the Dell XPS 13 2-in-1 with a packaging system that contains 25 percent recycled ocean plastics. We’ll divert 16,000 pounds of plastic from our oceans in 2017 alone, and we are creating the first commercial-scale global ocean plastics supply chain.

When we recently learned about an innovative approach to share the ways we’re building a Legacy of Good and allow our online audience to give and support clean waterways, we jumped on it.

We collaborated with Givewith, a new social impact marketing platform. Givewith is bringing brands, consumers and nonprofit organizations together to tackle our most challenging social issues. Givewith Founder and CEO Paul Polizzotto has his own special relationship with water. Paul explains more about his company, his passion for the ocean and his work with Dell, below.

- Ann Lott, Director, Corporate Social Responsibility at Dell

 

Florida Department of Health in Broward County and ArtServe Announce Finalists For Art to End Aids Mural Project

Local Artists Looking to Support the Campaign to Raise Awareness for Broward County Residents On the Importance of Being Tested and Knowing Your HIV/AIDS Status
Press Release

FORT LAUDERDALE, Fla., March 3, 2016 /3BL Media/ – The Florida Department of Health in Broward County (DOH-Broward) and ArtServe announce the finalists for the “Art to End AIDS” public mural project, a component of the broader HIV Ends With Me and Broward Greater Than AIDS campaigns.

Florida Department of Health in Broward County and ArtServe Announce Jury For Art to End Aids Mural Project

Part of the Campaign to Raise Awareness of Thousands of Broward County Residents On the Importance of Being Tested and Knowing Your HIV/AIDS Status
Press Release

FORT LAUDERDALE, Fla., January 28, 2016 /3BL Media/ – Florida Department of Health in Broward County (DOH-Broward) and ArtServe announce the Jury panelists for the “Art to End AIDS” public mural project that is part of the broader HIV Ends With Me and Broward Greater Than AIDS campaigns.

4 Ways Your Startup Benefits by Aligning with a Cause

By Paul Polizzotto, President and Founder of EcoMedia
Article

You’ve created a rock-solid business plan and lined up your financing -- everything seems to be in order for a successful launch of your startup. But if you haven’t developed a relevant and authentic Corporate Social Responsibility (CSR) program, you’ve missed a key ingredient for success. Incorporating a social mission into your business plan, from the start, is good for your company’s bottom line.

The Southern California Honda Dealers Bring Innovative Classroom Technology to Local High School Students

Funding to Provide 3D Printers and Design Technology for New Sustainable Living Program at Environmental Charter High School
Press Release

LOS ANGELES, Dec. 15, 2015 /3BL Media/ – The Southern California Honda Dealers have teamed up with Environmental Charter Schools, a charter school network educating students in South Los Angeles, to help launch a new sustainable living program for high school students. Through its participation in CBS EcoMedia’s EducationAd program, the Southern California Honda Dealers have provided funding for 3D printers, 3D scanners, tablets and other design technology needed to launch this new experiential learning program.

Burnetti, P.A. Supports Pediatric Families at Ronald McDonald House

Helps Underwrite 155 Family Night-Stays in Tampa Bay
Press Release

TAMPA BAY, Fla. – Dec. 15, 2015 /3BL Media/ – In partnership with Ronald McDonald House Charities of Tampa Bay, personal injury law firm Burnetti, P.A. is supporting the Light a Light & Share a Night Program to help families with children receiving medical treatment in Bay area hospitals. Burnetti, P.A.’s support is made possible by participation in CBS EcoMedia’s WellnessAd program.

Raytheon Supports New Centers of Innovation For Military Youth At Boys & Girls Clubs

Centers to Enhance STEM Education for Military Youth Across the Country
Press Release

ABERDEEN, Md., Dec. 9, 2015 /3BL Media/ – Thanks to a unique partnership with Boys & Girls Clubs of America and CBS EcoMedia’s EducationAd program, Raytheon is contributing to the creation of six Centers of Innovation at Boys & Girls Clubs-affiliated Youth Centers on U.S. military installations and at Clubs that support military families.

Florida Department of Health, Broward County and ArtServe Launch Art to End Aids Mural Project

Campaign to Raise Awareness of Thousands of Broward County Residents On the Importance of Being Tested and Knowing Your HIV/AIDS Status
Press Release

FORT LAUDERDALE, Fla., Dec. 1, 2015 /3BL Media/ - Thanks to a unique partnership with ArtServe and CBS EcoMedia’s WellnessAd program, Florida Department of Health in Broward County (DOH-Broward) is contributing to Art to End AIDS, a new public mural project that is part of the broader HIV Ends With Me and Broward Greater Than AIDS campaigns.

More than 4,200 Kids at Six Boys & Girls Clubs in King County Now Have Access to New and Enhanced Health Programs

Programs include community gardens, fitness equipment, healthy foods and nutrition education programs / Funded by a $74,000 donation by UnitedHealthcare
Press Release

SEATTLE, October 23, 2015 /3BL Media/ – More than 4,200 kids at six Boys & Girls Clubs in King County (BGCKC) will now have access to new and enhanced health and fitness programs.

UnitedHealthcare is providing $74,000 to support creation and expansion of community gardens, nutrition-education programming, and the purchase of new fitness supplies and equipment, and about 60,000 hot and healthy meals for club members over the next year. Funding from UnitedHealthcare was generated through its participation in CBS EcoMedia’s WellnessAd program.

Media Alert: UnitedHealthcare and Boys & Girls Clubs of King County to Celebrate Support of Fitness and Nutrition Programs

International Cuisine Night celebration will feature nutritious food, cooking demonstrations, and fitness activities for youth and families
Press Release

October 21, 2015 /3BL Media/ Who: UnitedHealthcare; Boys & Girls Clubs of King County; CBS EcoMedia

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