green marketing

How Should Hotels Market Green Initiatives?

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“Going Green” has become standard practice in a high percentage of hotels and other hospitality facilities. It’s the right thing to do. But it can also create the positive public relations and opinion of your brand that you are looking for. It’s a win-win. 

Ecocentricity Blog - January 2015

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I think we might have ruined the color green. Which is a shame, because it is one hell of a color.
Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?

Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?

Environmental Sustainability at the BSR Conference 2014: Marketing

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For more than two decades, the BSR Conference has brought together more 1,000 leaders each year to discuss the most pressing sustainable business issues of the day. This November in New York, we’ll explore the twin themes of Transparency and Transformation.

Eastman Embrace™ HY Copolyester Gives Upbeat Protein Drink Bottles Enhanced Recyclability, Premium Finish

Material provides 360-degree billboard effect, soft-to-the-touch feel
Press Release

Kingsport, Tenn., Nov. 22, 2013 /3BL Media/ — Looking for a premium finish to reflect its new on-the-go beverage product, U.K.-based The Good Whey Company turned to Eastman Embrace™ HY copolyester material to use for its labels. These labels — supplied by CCL Label Decorative Sleeves, also based in the U.K.

The Difference is Clear: The New LLumar® Window Film Website Simplifies the Consumer Experience

Press Release

KINGSPORT, Tenn., November 5, 2013 /3BL Media/ – Window film has never been more transparent - especially for those who need information about what it looks like and how it works. Eastman Chemical Company, the world’s largest manufacturer of window film, has redesigned its LLumar® window film website, LLumar.com, to help consumers take the guesswork out of choosing film for their vehicles, homes and commercial buildings.

Beyond Green PR: Cause-Marketing Experts Reveal Best Practices in Communicating Sustainability and CSR

How valuable would it be to learn the latest, most effective techniques for creating and publicizing corporate social responsibility (CSR) programs and creating a gold-plated reputation for your company?
Press Release

August 6, 2013 /3BL Media/ - Savvy communicators and marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world.

Does 'Green' Help or Hinder Behavior Change?

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The Green Power Hike, which recently took place in Hong Kong, is an annual fundraising event that focuses on environmental conservation and education. It’s a great initiative, but it serves as another reminder of just how inundated my daily life has become by the word “green” and how many different meanings the word has come to adopt. I am beginning to think that green is going through an identity crisis. 

Recyclebank’s Erika Diamond to Share Insight on How Brands Can Bring Green Mainstream at GoGreen NYC

Press Release

(3BL Media) September 19, 2012 - 

SUMMARY:

Erika Diamond, vice president of community solutions at Recyclebank will share insight during today’s panel discussion at GoGreen NYC, entitled “Green Marketing & Branding: Mainstreaming Green." The panel will look at how green marketing is evolving to go beyond the niche healthy lifestyle and pro-environmental communities, to full-fledged effective strategies detailing how to make “sustainable” behavior mainstream.

Consumers May Not Be “Buying” Companies’ Environmental Claims

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We're pleased to share our newest environmental research, the 2012 Cone Green Gap Trend Tracker, the third in a series of benchmark surveys examining American consumers' perceptions of environmental marketing. The good news: Americans continue to buy with the environment in mind. The bad news: consumers are not necessarily trusting companies' environmental claims.

Consumers Still Purchasing, But May Not Be "Buying" Companies' Environmental Claims

Most Americans Don’t Believe Companies Are Addressing All Environmental Impacts
Press Release

(3BL Media) Boston - March 27, 2012 - Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.

Cradle to Grave – Consumers Expect it All

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