Sunday, January 12 will mark the 10th anniversary of the catastrophic 7.0 MW earthquake that struck Haiti and shook the world. For months following the disaster, international media kept Haiti in focus and shared stories of loss, perseverance and hope. This anniversary and milestone presents an opportunity for the world to take new look at how Haiti has recovered and evolved over the past decade. At Timberland, we are doing just that. Our investment in Haiti began in 2009 with a commitment to plant five million trees in five years.
September 5, 2019 /3BL Media/ — With the opening of the first AIDA school in the Philippines in the spring of 2019, the initiative AIDA Cruise & Help launched its first aid project. Now, AIDA and its partner, the Reiner Meutsch FLY & HELP foundation, have selected the next four projects to be funded with over 230,000 euros.
Three representatives of global outdoor lifestyle brand Timberland recently joined the Smallholder Farmers Alliance and local farmers to help harvest Haiti’s first commercial cotton crop in three decades. Since 2016, Timberland has worked with the SFA to reintroduce cotton farming to Haiti. Their goal is to create a new sustainable supply chain for cotton, while also forwarding the reforestation of Haiti and improving farmers lives.
At one time cotton was Haiti’s fourth largest agricultural export, but by the late 1980s, its cultivation largely ceased for economic, political and environmental reasons.
Now however, the Caribbean’s first independent nation is on the cusp of welcoming back cotton production due to the work of Timberland and the Smallholder Farmers Alliance (SFA). Since 2010, the popular outdoor lifestyle brand has supported SFA’s efforts to boost the yields – and the pocketbooks – of Haiti’s farmers.
Timberland continues to gain recognition for its efforts to reintroduce cotton farming to Haiti through an agroforestry program that will also improve the lives of smallholder farmers and help to reforest the country. This week, the global outdoor lifestyle brand was named a finalist for the U.S.
Smallholder farmers near Gonaives, Haiti recently planted the first commercial cotton crop in the country since 1987, with support from Timberland and other brands. The farmers planted a demonstration farm which will train other smallholder farmers to cultivate cotton. As a key supporter of the effort, Timberland provided participating farmers with shirts as a symbol of the future market for the cotton they planted.
Timberland shared the history of the its efforts to reintroduce cotton farming to Haiti at this year’s Engage for Good conference in Chicago. Atlanta McIlwraith, senior manager community engagement and communication, relayed the global outdoor lifestyle brand’s work to date in Haiti and shared key lessons learned over the years. The brand’s partnership with the Smallholder Farmers Alliance (SFA) began with a five-year commitment to plant five million trees in H