Hallmark

Brand Builder and Media Veteran Wonya Lucas Named President and Chief Executive Officer, Crown Media Family Networks

Press Release

STUDIO CITY, Calif., July 28, 2020 /3BL Media/ – Crown Media Family Networks, home to a unique universe of brands powered by positivity and optimism across networks that include Hallmark Channel, today announced Wonya Lucas as president and CEO. Crown Media Family Networks is a subsidiary company of Hallmark Cards, Inc. headed by CEO Mike Perry, to whom Lucas will report.

Crayola Launches 'Colors of the World' Skin Tone-Inspired Crayon Colors

Article

Thanks to Crayola, children of many different backgrounds can have access to crayons that are reflective of their own skin tone.

The handicraft company announced its "Colors of the World" line featuring 24 new crayon colors representing 40 global skin tones.

In partnership with CEO of MOB Beauty Victor Casale, the shades were carefully crafted to go from extra light to deepest while incorporating rose, almond and golden undertones.

Hallmark Uses Social Listening to Evolve

Article

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan. The fan shared her journey of parenting a child with a disability. On the Facebook page she noted that not all motherhood looks the same, but it should be celebrated nevertheless. Browsing the Mother’s Day section of the card aisle one can see that Hallmark agrees. There are cards for everyone from adopted mothers to pet moms.

The Power of Purpose: How Hallmark CMO Lindsey Roy Found Meaning Through Trauma (Part 2)

By Afdhel Aziz
Article

Hallmark Cards CMO Lindsey Roy’s life changed forever when a tragic boating accident almost took her life–and left her with an amputated left leg, severely injured right leg and injured right arm.

How Hallmark Empowers Workers of Overseas Suppliers

Multimedia with summary

As many of the factory workers in Hallmark’s Asia supply chain are women, see in this impactful video how the company has launched two programs – HERproject and Family Friendly spaces – that have served to empower female workers while also strengthening the bond with their children.

About Hallmark

Leading with Perspective at Crayola

Article

Thanks to Kate Matelan, search engine optimization content associate at Crayola, she and her fellow employees look at their “playground” in a new way.

“Upcycling” Old Crayons through Crayola’s Crayon Melter

Article

In recent years, a trend emerged of creating art with melted wax. Typically this involves heating crayons, candles or other wax with a hair dryer and letting the wax drips fall on paper or canvas. Social media fueled the enthusiasm (#meltedcrayonart) for this crafty project.

Crayola saw an opportunity in 2018, with the environment in mind, to enhance this trend. Consumers with children often have a box or drawer full of used and broken crayons in their homes.

Hallmark Celebrates Hispanic Heritage Month

Multimedia with summary

In celebration of Hispanic Heritage Month, Hallmark hosted Julián Zugazagoitia, CEO, Nelson-Atkins Museum of Art, who shared with employees how Hispanic and Latino contributions are reflected in the arts, and how the museum is engaging with Latino audiences. 

Crayola Thanks Thousands of Beloved Teachers Across America

Article

In 1903, Crayola co-founders Edwin Binney and C. Harold Smith created the first box of crayons. Alice Binney, Binney’s wife and a former schoolteacher, named the new crayons “Crayola.” 

In 2018, Crayola chose to celebrate its 115th birthday by paying homage to its legacy and thanking teachers for all they do. As a result, its Thank A Teacher initiative collected more than 300,000 thank-yous for teachers.

Supporting 500 Students and Closing the Mentoring Gap

Article

One in three young people grows up without a mentor outside their family. Dr. Derald Davis, assistant superintendent, Kansas City Public Schools (KCPS), refers to this as the mentoring gap in America. 

Hallmark aimed to impact that gap in urban education in 2018 by launching Lunch Buddies to connect students to a support system. Nearly 30 Hallmark employees of varying backgrounds acted as mentors during the lunch hour to provide guidance, encouragement and friendship to elementary school students. 

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