BACARDÍ has partnered with environmental charity Lonely Whale to create the initiative #TheFutureDoesntSuck, with the goal of eliminating one billion plastic straws by 2020.
To get the word out about #TheFutureDoesntSuck, BACARDÍ and Lonely Whale are giving people an alternative to throwing away their straws: turning them into music. Tapping into our on-premise network, we are collecting used plastic straws from partner bars across New York, Chicago and Miami and upcycling them into limited-edition vinyl records – transforming something that sucks into something that slaps.
HP announces it has recycled more than 1 million pounds of ocean-bound plastic bottles in Haiti; HP commits to including ocean-bound plastic material in all new HP Elite and HP Pro desktop and notebook computers launching in 2020
NEW YORK CITY (Sept. 25, 2019) /3BL Media/ – HP Inc., a member of NextWave Plastics, announces today the launch of the HP Elite Dragonfly, the world’s first notebook with ocean-bound plastics. The HP Elite Dragonfly is the world’s lightest compact business convertible, weighing less than one kg. Its speaker enclosure component is made with 50 percent post-consumer recycled plastic including 5 percent ocean-bound plastics.
Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.
This week, HP launched its new Elite Dragonfly laptop. Even though its low weight and specs are a significant move forward compared to earlier models, it deserves attention for another reason. As HP claims, it is the world’s first PC made with “ocean-bound” plastics—plastics collected from river-sides, beaches and shores that would otherwise end up in our oceans.
Reducing food and beverage waste is the new way to “go green”
By Kait Shea
If you’ve been handed a metal straw at an event over the last few years, chances are, the practice was inspired by Bacardi, which in 2016 became the first global spirits company to pledge to eliminate single-use plastic straws at all of its events.
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of single-use plastic. Since June 2018, the two organizations have asked individuals and venues to sign up to ensure #TheFutureDoesntSuck by pledging to eliminate single-use plastic straws.
Bacardi sustainability efforts continue to draw attention, this time in China. DRiNK Magazine, Asia’s leading bar industry website, awarded the campaign the first ever Sustainability Award presented at The DRiNK Magazine Bar Awards (DMBA). A panel of 160 judges selected Bacardi as a leader in adopting a sustainable culture as part of day-to-day operations. Earlier this year, Bacardi launched its global movement, in collaboration with Lonely Whale, to eliminate single-use plastic straws in Shanghai with a media event co-hosted with Cachet Hospitably Group.
SHANGHAI, SEATTLE, and HAMILTON, Bermuda, September 10, 2018 /3BL Media/ – Family-owned Bacardi, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announce hospitality group Cachet Hotels & Resorts has joined the global movement against single-use plastic.