microdonations

Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience

Multimedia with summary

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society.

Groupon’s SuperBowl Kerfuffle and A New CSR Strategy

How Group Buying Sites Can Do Better by Doing Good
Summary: 

Much has been made of Groupon’s much maligned SuperBowl ads and foray into cause marketing. While it has been more than adequately scrutinized (okay bashed!) in various media (see http://selfishgiving.com for an example), the purpose of this article is not to pile on, but rather suggest a better approach for Groupon (and any other player in the group buying space) to generate positive brand image and user loyalty through cause marketing initiatives that will resonate with every customer and retailer.

 

Blog

Much has been made of Groupon’s much maligned SuperBowl ads and foray into cause marketing. While it has been more than adequately scrutinized (okay bashed!) in various media (see http://selfishgiving.com for an example), the purpose of this article is not to pile on, but rather suggest a better approach for Groupon (and any other player in the group buying space) to generate positive brand image and user loyalty through cause marketing initiatives that will resonate with every customer and retailer.

 

Aviva Community Fund “Insures” New Season of Positive Change with $1,000,000 Pledge

Benevity powering the donation processing and tax receipting functionality for the Aviva Community Fund
Summary: 

Aviva Canada is welcoming a new season of change with today’s launch of the second Aviva Community Fund competition.  Building on the success of the 2009 campaign, the company has doubled its pledge, offering $1,000,000 to lead, empower and support community initiatives across the country. Canadians can submit ideas on AvivaCommunityFund.org that will have a positive effect on their local community.  After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund. 

Press Release

Aviva Canada is welcoming a new season of change with today’s launch of the second Aviva Community Fund competition.  Building on the success of the 2009 campaign, the company has doubled its pledge, offering $1,000,000 to lead, empower and support community initiatives across the country. Canadians can submit ideas on AvivaCommunityFund.org that will have a positive effect on their local community.  After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund. 

Benevity Chosen one of Calgary’s Top Technology Companies

Tech Rev selects Benevity as an award winner at second annual Tech Rev Innovator Awards
Summary: 

Benevity Social Ventures, Inc. (www.benevity.org) today announced that it has been selected from a list of more than 300 nominees as one of ten companies to receive a Tech Rev Innovator award for 2010.  The award recognizes entrepreneurship, innovation, growth, promise, company culture, and pioneering ideas in technology enterprises with standout accomplishments located in Calgary. The full list of award winners is available on the Tech Rev website at www.techrev.ca.

Benevity has developed North America’s first embeddable microdonation platform, a highly customizable giving engine that socially responsible businesses can use to engage their customers, employees and corporate partners in optional charitable giving on their terms.

Press Release

Benevity Social Ventures, Inc. (www.benevity.org) today announced that it has been selected from a list of more than 300 nominees as one of ten companies to receive a Tech Rev Innovator award for 2010.  The award recognizes entrepreneurship, innovation, growth, promise, company culture, and pioneering ideas in technology enterprises with standout accomplishments located in Calgary. The full list of award winners is available on the Tech Rev website at www.techrev.ca.

Benevity has developed North America’s first embeddable microdonation platform, a highly customizable giving engine that socially responsible businesses can use to engage their customers, employees and corporate partners in optional charitable giving on their terms.

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