Data privacy was a major topic among financial services and technology leaders at the World Economic Forum’s Annual Meeting last week in Davos, Switzerland. Google CEO Sundar Pichai asserted that in 2020, privacy should not and cannot be a “luxury good.”

In recognition of International Data Privacy Day on January 28th, Alliance Data’s Chief Security Officer Mike Britton highlights a few changing industry trends around data privacy and why the issue is so central to the company’s values and obligations.