When people search for your nonprofit organization, your website is the first thing they see. You need great design that pulls people into your mission, strategies for reaching folks through online search engines, and UX that makes navigation easy. But knowing how to develop, design, and write copy for your website is out of range for most nonprofit leaders. That’s where pro bono comes in.
A Virtual Volunteering Day of Service Case Study from Common Impact
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As COVID-19 unfolds, many nonprofits find themselves facing an urgent need to revamp their digital marketing strategies to navigate the unprecedented situation. In June 2020, Common Impact and Verizon partnered with three nonprofits - the Benjamin Franklin Institute of Technology, Change is Simple, and Harlem Congregations for Community Improvement - to help them do just that, providing each with targeted marketing support via a virtual skills-based volunteering day of service.
Planning and executing a successful #GivingTuesday campaign can be daunting. You need inviting graphics, compelling messaging, an engaging email strategy, and stand-out social media. Don’t panic: all this is achievable even without a budget or in-house expertise.
Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. But marketing to millennials doesn’t have to be hard, just focused.
Companies and Nonprofits Recognized by Cause Marketing Forum
CHICAGO, May 28, 2015 /3BL Media/ - Campaigns that salvaged underfunded sports programs, funded canine cancer research and taught kids to be safe online -- all while building stronger businesses -- were among the initiatives honored at the thirteenth annual Cause Marketing Halo Awards.
Sixteen category-specific winners were selected out of nearly 100 entries by the Cause Marketing Forum at its annual conference. In addition, the United Nations Foundation and CVS Health each received a Cause Marketing Golden Halo Award for breakthrough, long-term efforts to do well by doing good.
Over the last week, there was no escaping the heartwarming story of Batkid, also known Miles, the five-year-old boy who bravely fought cancer and then turned his sights on fighting crime in Gotham City.