NYSE:AFL

How Aflac Found a Duck’s Purpose

Aflac put its duck mascot to work as a companion robot for kids with cancer—and animated the company’s brand purpose along the way.
Article

The Aflac Duck has been squawking, waddling, and shaking its feathers loose in commercials for years, making a household name for itself and for the Aflac brand. Meanwhile, the supplemental insurance provider has been quietly donating millions of dollars to support kids with cancer and fund pediatric cancer research.

3% Conference Heads to Atlanta in Effort to Solidify Commitment to Intersectionality

The organization makes its way south for the first time
Article

By Mary Emily O'Hara

Atlanta native Shannon Watkins, senior vice president of brand and creative services at Aflac, said that the city’s diversity and its stance as a sort of an outsider to traditional Madison Avenue advertising drive more creativity.

The Aflac Duck Is 20 Years Old. Here's How He's Changed the Insurance World

By Paul R. La Monica, CNN Business
Article

The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks..

And it now has an interactive robot version of the toy duck that gets donated to children diagnosed with cancer. It's won best in show awards at both the influential Consumer Electronics Show in Las Vegas as well as at South by Southwest.

Aflac Incorporated Appears on Fortune's List of World's Most Admired Companies for 19th Time

Company Improves to No. 1 for Innovation in the Insurance: Life and Health Industry Category
Press Release

COLUMBUS, Ga., Jan. 24, 2020 /3BL Media/ - Aflac Incorporated today announced that it is included on Fortune's annual list of the World's Most Admired Companies for the 19th time. The company ranks No. 1 among its peers for innovation, compared to No. 7 in 2019, and ranks No. 2 overall in the Insurance: Life and Health Industry category, compared to No. 7 in 2019.

Aflac: How to Help Your Business Stay Relevant in Social Media

by Ashley Jones
Article

Two leading experts on corporate responsibility join us this morning to tell us what businesses should be doing to address the findings.

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Aflac CSR Campaign Nominated for Best Campaign of the Decade

Article

The Holmes Report has picked its 16 favorite PR campaigns of the decade based on SABRE winners and its Global Creative Index, including Aflac's campaign building its reputation as a CSR leader and introducing My Special Aflac Duck®, a robotic companion for children facing cancer. The Holmes Report details, "Even after 60+ years of helping those in need & $123 million towards childhood cancer research, Aflac still wasn't recognized as a CSR leader.

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Article

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

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Catherine Hernandez-Blades is Aflac’s Golden Duck

Summary: 

Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative

Article

Unstoppable throughout her career, Hernandez-Blades applies her forward-thinking communications strategies to groundbreaking social good campaigns like the company’s My Special Aflac Duck initiative

Aflac CSR Hero: Lindsay Carrick

Multimedia with summary

In September, Aflac revealed our annual Corporate Social Responsibility Report at Aflac.com/CSRReport recapping our efforts as an ethical, caring corporate citizen in 2018. One of the brave heroes honored is Lindsay Carrick, a child life specialist at the Aflac Cancer & Blood Disorders Center — nicknamed “Superwoman” by a parent of a child facing cancer.

Purpose … with feathers. Get to know us at Aflac.com/CSR.

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