The collaboration leverages P&G’s award-winning technology and Cargill’s bioindustrial expertise to deliver greener alternatives in the personal care space
CINCINNATI & MINNEAPOLIS, June 1, 2020 /3BL Media/ - An innovation developed in the corporate R&D labs at P&G that converts lactic acid into bio-based acrylic acid could be a helpful step to shift everyday goods to be made from annually renewable crops. P&G has granted Cargill an exclusive license that allows Cargill to further develop and commercialize this technology, so that it can ultimately be incorporated in a range of applications from superabsorbent polymers in absorbent hygiene products to thickeners in household paints and beyond.
By Virginie Helias Chief Sustainability Officer Procter & Gamble
Like many of you, I can’t remember the last time I spent so much time at home. The coronavirus crisis has made some things simpler and others vastly more challenging – time seems distorted, we feel the need to simplify our lives and rituals have become important to give us a sense of control. And as we spend more time at home caring for our own and our families’ physical and mental health, we are changing our habits in ways that impact ourselves, our homes and the world around us.
“Do It Every Night” Campaign with Sarah Michelle Gellar and Freddie Prinze Jr. busts dishwashing myths to help Americans save water & energy
CINCINNATI-- /3BL Media/ --Best-selling detergent brand Cascade is launching “Do It Every Night,” a campaign to encourage water conservation in an unexpected way: by considering running the dishwasher every night, instead of washing dishes by hand.
When P&G's company accessibility leader decided to lead the drive for audio-described ads as standard, she was blown away at the ease in which brands can produce an inclusive spot for blind and visually impaired consumers. The real challenge, she soon found, lay rooted in the technicalities of the broadcast world.
Through collaboration with like-minded partners, the brand demonstrates an ongoing commitment to ingredient transparency and more sustainable packaging – fostering healthy plants and hair.
CINCINNATI - January, 30, 2019 - /3BL Media/ - Herbal Essences believes in the positive power of nature, the important role plants play in the world’s future, as well as plants’ role in developing haircare products. Therefore, the brand is continuing its commitment to ingredient transparency and sustainable packaging with a series of introductions and improvements in 2020.