Porter Novelli

Brands Get Specific in Collaborations to Fight Climate Change

Blog

In the past month alone we’ve seen record-breaking heat throughout the globe, floods in Germany and China and fires across California and Canada.

Doritos Passes the Mic to the Black Community With Its SOLID BLACK Line

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As brands continue to enter the world of racial and social justice, consumers are setting high and higher expectations.

Brands Embrace Inclusivity Through Gender Neutral Product Lines

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Even with Pride month coming to a close last week, the pressure on brands to create more LGBTQIA+ inclusive products year-round continues to grow.

Introducing the 2021 Porter Novelli Focus: All Gender

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Today, we launch the first edition of Porter Novelli Focus, our newest research series. These data briefs share insights on evolving stakeholder expectations related to timely topics today. In this report, we focus on corporate inclusion of all genders in media, marketing, communications, product design and more – and how U.S. stakeholders expect brands to both break down cultural stereotypes and advance a more inclusive gender narrative.

P&G Spotlights Allyson Felix's Legacy Leading into Tokyo Games

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Even with pushback from Japanese citizens, the International Olympic and Paralympic Committees have stated the Tokyo Games will go on, but athletes and brands are still wondering what the Games will ultimately look like. Despite these challenges, sponsors of the Games are starting to fire on all cylinders.

Brands Going Beyond the Rainbow-wash

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As we start to celebrate Pride Month, the growing call from consumers for brands to avoid “rainbow-washing” is substantive. And with every rainbow-branded product, individuals are looking under the hood to find out if and how the company is truly supporting the LGBTQIA+ community.

How Brands Activated for Mental Health Awareness Month

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This week brings us to the tail end of Mental Health Awareness Month. This year, the observance is especially important as CDC studies found that 42 percent of Americans reported anxiety or depression symptoms due to the pandemic.

Brands Uplift AAPI Heritage to Stop Asian Hate

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Yesterday, President Biden signed new legislation aimed at addressing the rise in anti-Asian hate crimes in America. This is a crucial stride forward for the Stop Asian Hate movement, and a timely milestone as we celebrate Asian American and Pacific Islander (AAPI) Heritage month.

McDonald's and the Biden Administration Team up to Raise Vaccine Awareness

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Although half the U.S. has received at least one dose of the COVID-19 vaccine and the eligibility for vaccinations has been lowered to as young as 12-years-old, the pace of vaccinations is slowing.

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