Porter Novelli/Cone

Virtually Experience Our Porter Novelli Purpose Summit: The Era of Stakeholder-centered Business

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The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact has fundamentally altered business today. To ensure short-term survival and long-term success, businesses must now consider the quickly changing expectations of their full range of stakeholders – employees, communities, consumers, investors and partners – and embrace the intersectionality of the issues we face as people, in business and around the world. 

Impossible Foods and Colin Kaepernick Fight Food Insecurity and Racial Injustice

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As COVID-19 tears throughout the U.S., the coronavirus may not be the deadliest part of the pandemic. CNN reports that the resulting hunger crisis could kill more people than the disease itself, especially minorities.

Announcing Wave VIII of the Porter Novelli COVID-19 Tracker: Responsible Business in Continued Crisis

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Today, the United States finds itself in uncharted territory. While many states are in various stages of reopening, the virus surges to new heights across the south and west. This, combined with continued social unrest and economic uncertainty, places business in an increasingly precarious situation.

Companies Continue Steps to Address Racial Inequality; Celebrate Juneteenth

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Over the past few weeks, we have reported on how companies are addressing the growing demand for social justice through communications and, more importantly, action. Americans are making it loud and clear that now is the time for change.

Introducing the Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today

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Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.

These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is, quite simply, no longer an option.  Speaking out and addressing these historic injustices is not only a moral imperative, it is a public – and business – mandate.

Embracing Feedback: Brands are Listening to Stakeholder Voices on Racial Injustice

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As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action.

Confronting Racism: A Call for Corporate America to Listen and Act

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In the midst of a global health crisis and economic recession, the United States faces another pivotal moment. The nation now grapples with the killing of George Floyd, continued race-fueled policy brutality and the outrage, pain and protests that have stemmed from a deeply embedded history of racism. Collective voices from across the country – both on the streets and on social media – are pushing institutions, industries and individuals to confront the issue head-on – and now, it seems, corporate America is ready to listen.

Porter Novelli COVID-19 Tracker, Wave IV: Leadership During the Virus Crisis

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The changing landscape of the COVID-19 crisis calls for in-the-moment data and insights, so today, we are fortunate to share the fourth wave of the Porter Novelli COVID-19 Tracker: Leadership During the Virus Crisis.

Virtually Experience the Porter Novelli Purpose Summit

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The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.

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