Porter Novelli/Cone

Best of Super Bowl Ads Feature Inclusive Messages, Highlight Sustainability Practices and Urge Us to Donate

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Whether you’re a football fan or just watching for the commercials, the Super Bowl is a culmination of the year’s best in football and advertising. In this year’s line-up of advertisements, many companies emphasized LGBTQ-friendly and women-centric messages, highlighted sustainability practices, and urged us to donate to causes close to our hearts. Here’s a roundup of ads that caught our eye:

WEBINAR: 2019 Porter Novelli/Cone Gen Z Purpose Study: The Need-to-Know Data & Insights

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Join Porter Novelli/Cone to learn about the findings and insights from the newly released 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.

This webinar will walk you through key data and critical implications for business, as well as best practices and examples of leading companies.

Four Key Takeaways From 3BL Forum

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This week, business executives, nonprofit leaders, government officials and issue advocates met in National Harbor, Maryland for the annual 3BL Forum. The theme of the conference was “Brands Taking Stands – What’s Next” and dove into how brands and organizations can continue to push forward on the world’s most pressing social and environmental issues by digging in on activism, engagement and activation. Here are a few key takeaways we took from the event:

A Voice for the Digital Age: Spotify, Timberland, Porter Novelli & More to Share Influencer Expertise at 3BL Forum

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As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!

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