Public Opinion

Rising Trust in Sustainability Reporting Around the World

Public opinion poll on social and environmental corporate performance
Press Release

October 14, 2020 /3BL Media/ - Research across 27 markets has found that trust in how companies communicate their sustainability performance has increased to a record 51% this year, with significant variations by country.

The survey from GlobeScan and GRI asked 1,000 people in each location to indicate whether they agree that companies are honest and truthful about their social and environmental performance. The level of trust is the highest since the survey began in 2003, when it was at 30%.

Public Response to Corporate Community Investment Activity

Multimedia with summary

Join us at the RBC Foundation in Toronto on September 29 & 30 at the 2015 LBG Canada Annual Meeting.

Topics to be explored: measuring impact of flagship programs, keeping national and international programs locally relevant, strategies to leverage investment from internal and external stakeholders… and many more!

Greg Lyle will share insights through public opinion research on public response to corporate community investment activity.

Study: Consumers Expect CEOs to be Held Accountable and Take Action on CSR

Summary: 

American consumers expect companies to do well financially while doing good for society. This is more than just a play on words: it’s a fact. In Do Well Do Good’s  latest public opinion survey on sustainability and cause-marketing, 83% of American adults agree that companies should accomplish their business goals while trying to improve society and/or the environment. The survey statistics like this one and more provide a wealth of insights on consumer behavior.

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American consumers expect companies to do well financially while doing good for society. This is more than just a play on words: it’s a fact. In Do Well Do Good’s  latest public opinion survey on sustainability and cause-marketing, 83% of American adults agree that companies should accomplish their business goals while trying to improve society and/or the environment. The survey statistics like this one and more provide a wealth of insights on consumer behavior.

New Study: Consumers Demand Companies Should Engage in Cause-Marketing & Corporate Social Responsibility Initiatives

Consumers Willing to Pay More & Travel Out of Way for Cause-Marketing Products; 83% will leave their company if it employs child sweatshop labor
Press Release

(3BLMedia/theCSRfeed) CHICAGO, IL - Dec. 15, 2010 - Two new public opinion surveys released today by Do Well Do Good, LLC indicate that consumers demand that companies should engage in cause-marketing and corporate social responsibility programs. Over 88% of consumers think companies should try to achieve their business goals while improving society and then environment and 83% of consumers think companies should support charities and nonprofits with financial donations.

New study: Consumers tell companies what to do in cause-marketing & CSR

Customers Tell Companies What To Do
Blog

Customers have high expectations of companies and we have the data to prove it. In a soon-to-be-released public opinion survey, American consumers continue to indicate that they expect their employers and companies they purchase goods from to remain engaged in both charitable & cause-marketing programs and in corporate social responsibility / sustainability initiatives.

The survey, to be released by Do Well Do Good, LLC on December 15, identifies so-called “mandates” from the results of a population representative of the general US population.  Namely:

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