Purpose

2022 Will Be the Great Reckoning for Corporate Purpose

Look for leaders to go beyond net zero actions to net positive actions that focus on restoring, reinvigorating, and regenerating the environment and society.
Article

BY CAROL CONE

Amid an ongoing pandemic, climate crisis, Great Resignation, and battles for the most basic human rights, stakeholders continue to demand more of organizations. Employees are leaving companies not aligned with their values for others that offer a greater sense of purpose, consumers are boycotting brands whose values differ from theirs, and investors are shifting assets to companies that demonstrate long-term ESG commitments.

Is the Pandemic Reviving Purpose? Ninth Annual Conscious Consumer Spending Index Reports Unprecedented Levels of Social Responsibility

Index Soars to All-Time High, Registers 25 Percent Increase from 2020 Results.
Press Release

LOS ANGELES and NASHVILLE, Tenn., December 15, 2021 /3BL Media/ - The ninth annual Conscious Consumer Spending Index (#CCSIndex) reveals record-breaking levels of socially responsible spending among consumers, as it climbs to an all-time high and an unprecedented 25 percent increase over the previous year.

Pro Bono Perspectives S3E23: Grace Bonney, Collective Wisdom & Design*Sponge

Slowing Down and Finding Fulfillment
Multimedia with summary

Learn how relationships with people from different cultures and ways of life can have a profound impact on your values, happiness, and success as bestselling author Grace Bonney takes you through her new book, Collective Wisdom: Lessons, Inspiration, and Advice from Women Over 50, where she interviewed over 100 trailblazing women on their purpose, careers, activism, and community work.

Key Takeaways From SB'21 San Diego

Blog

This week, members of the Porter Novelli team safely hit the road to San Diego for the return of the annual Sustainable Brands conference. This year’s hybrid event focused on “regeneration” and convened sustainability’s greatest thinkers and leaders from the world’s largest brands. The event was packed full of inspiring speakers, panels, and breakout groups, all talking about what regeneration meant to them – and what is needed to restore our planet.

How Authenticity is at the Core of Award-Winning Purpose Initiatives for Quest Diagnostics and Action Against Hunger

Carol Cone ON PURPOSE clients prove authentic social impact to win Best Proof of Authenticity and Best Health categories at the PRWeek Purpose Awards
Press Release

October 27, 2021 /3BL Media/ - With purpose instrumental to organizational success today, two Carol Cone ON PURPOSE (CCOP) clients were awarded top honors at the 2021 PRWeek Purpose Awards, held October 13 in New York City. Authenticity is at the core of each winning initiative, resulting in thoughtful, real, and sustained actions that impact the business internally and externally, while having a positive impact on society.

Brands Lean-In on Values in Wake of Texas SB 8 Bill

Blog

Over the years, we’ve seen more stakeholders demand companies participate in political conversations – some even calling companies the fourth branch of government. Our research confirms this trend with, 64 percent of Americans stating they believe businesses should speak out against government legislation if it doesn’t align with their company’s values.

Companies Need to Manage the Economics of Impact in Order to Advance Equity

Blog

In the midst of a pandemic and unprecedented recession, purpose-led companies have the enormous potential to advance equity and reverse deepening disparities.

We have seen multiple businesses making pledges to advance more equitable markets. But commitments are easy to make and hard to keep. To truly become a purpose-led company, companies must understand how products sold, their operations and associated costs, and yes, profit, close or widen inequities in our societies.

2021 Halo Awards Honor Top Corporate Social Impact Initiatives

Winning Companies and Nonprofits Recognized at Engage for Good Conference
Press Release

May 27, 2021 /3BL Media/ - Campaigns that helped teachers and students bridge the digital divide, repurposed sports stadiums into socially-distanced blood donation centers, built artificial intelligence programs to more efficiently serve LGBTQ youth and encouraged consumers to share – not hoard – toilet paper - all while building stronger businesses - were among the initiatives recently honored at the 19th annual Halo Awards. 

Pro Bono Perspectives S3E7: Judy Samuelson, The Aspen Institute

Multimedia with summary

Joining the Pro Bono Perspectives podcast this Global Volunteer Month is Judy Samuelson, Vice President at The Aspen Institute and Executive Director of its Business and Society Program. A leading voice on the alignment of business and purpose, Judy has published influential works on companies’ duty to society and how they can create true, sustainable social change.

Halo Award Finalists Announced

Gold and Silver Honorees To Be Revealed At Virtual Engage For Good Conference in May
Press Release

March 30, 2021 /3BL Media/ - Halo Award finalists chosen from a record number of entries were announced today in this annual celebration of work at the intersection of cause and commerce.

Now in its 19th year, the Halo Awards are North America’s highest honor for corporate social impact initiatives that successfully engage consumers and/or employees.

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