Look for leaders to go beyond net zero actions to net positive actions that focus on restoring, reinvigorating, and regenerating the environment and society.
BY CAROL CONE
Amid an ongoing pandemic, climate crisis, Great Resignation, and battles for the most basic human rights, stakeholders continue to demand more of organizations. Employees are leaving companies not aligned with their values for others that offer a greater sense of purpose, consumers are boycotting brands whose values differ from theirs, and investors are shifting assets to companies that demonstrate long-term ESG commitments.
Index Soars to All-Time High, Registers 25 Percent Increase from 2020 Results.
LOS ANGELES and NASHVILLE, Tenn., December 15, 2021 /3BL Media/ - The ninth annual Conscious Consumer Spending Index (#CCSIndex) reveals record-breaking levels of socially responsible spending among consumers, as it climbs to an all-time high and an unprecedented 25 percent increase over the previous year.
Learn how relationships with people from different cultures and ways of life can have a profound impact on your values, happiness, and success as bestselling author Grace Bonney takes you through her new book, Collective Wisdom: Lessons, Inspiration, and Advice from Women Over 50, where she interviewed over 100 trailblazing women on their purpose, careers, activism, and community work.
This week, members of the Porter Novelli team safely hit the road to San Diego for the return of the annual Sustainable Brands conference. This year’s hybrid event focused on “regeneration” and convened sustainability’s greatest thinkers and leaders from the world’s largest brands. The event was packed full of inspiring speakers, panels, and breakout groups, all talking about what regeneration meant to them – and what is needed to restore our planet.
Carol Cone ON PURPOSE clients prove authentic social impact to win Best Proof of Authenticity and Best Health categories at the PRWeek Purpose Awards
October 27, 2021 /3BL Media/ - With purpose instrumental to organizational success today, two Carol Cone ON PURPOSE (CCOP) clients were awarded top honors at the 2021 PRWeek Purpose Awards, held October 13 in New York City. Authenticity is at the core of each winning initiative, resulting in thoughtful, real, and sustained actions that impact the business internally and externally, while having a positive impact on society.
Over the years, we’ve seen more stakeholders demand companies participate in political conversations – some even calling companies the fourth branch of government. Our research confirms this trend with, 64 percent of Americans stating they believe businesses should speak out against government legislation if it doesn’t align with their company’s values.
In the midst of a pandemic and unprecedented recession, purpose-led companies have the enormous potential to advance equity and reverse deepening disparities.
We have seen multiple businesses making pledges to advance more equitable markets. But commitments are easy to make and hard to keep. To truly become a purpose-led company, companies must understand how products sold, their operations and associated costs, and yes, profit, close or widen inequities in our societies.
Winning Companies and Nonprofits Recognized at Engage for Good Conference
May 27, 2021 /3BL Media/ - Campaigns that helped teachers and students bridge the digital divide, repurposed sports stadiums into socially-distanced blood donation centers, built artificial intelligence programs to more efficiently serve LGBTQ youth and encouraged consumers to share – not hoard – toilet paper - all while building stronger businesses - were among the initiatives recently honored at the 19th annual Halo Awards.
Joining the Pro Bono Perspectives podcast this Global Volunteer Month is Judy Samuelson, Vice President at The Aspen Institute and Executive Director of its Business and Society Program. A leading voice on the alignment of business and purpose, Judy has published influential works on companies’ duty to society and how they can create true, sustainable social change.