Purpose

Social Enterprises Must Move Beyond Purpose

Now that every marketing campaign involves a slice of giving back, what can businesses for good do to set themselves apart?
Article

Once upon a time, it was easy for a social enterprise to stand out and get noticed. Early entrants to the space were rewarded handsomely with attention and accolades because of their higher calling and charitable business models. But if you’re a social business trying to differentiate in today’s marketplace, purpose is no longer a golden ticket. Here’s why:

Purpose is pervasive

The Importance of Defining Your Brand Purpose

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How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyze your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com

 

Video: What Does PurPle Mean To You?

Blog

Let’s talk about the future of purpose-inspired marketing and how we are going to evolve in business and society.

Setting a New Standard for CSR: Prove Your Purpose

Blog

When it comes to corporate social responsibility, aspirational mission statements are not enough – consumers and other stakeholders demand proof of progress. The 2012 Cone Communications Corporate Social Return Trend Tracker finds that 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments.

Consumers Demand More Than CSR “Purpose”

New Cone Communications research shows Americans more than twice as likely to buy from companies that promote CSR progress and results
Press Release

BOSTON, Mass., October 23, 2012/3BL Media/ – When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.

What Millennials Want: Engagement

Blog

By Allison McGuire

I’m not talking about nuptials. (Millennials are actually less likely to show interest in marriage than older generations.)

The Edelman goodpurpose® 2010 Study And What it Means for Companies, Cause Marketing and Corporate Philanthropy

From Report to Real Business: How to Take Action
Summary: 

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Blog

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

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