Richard Kent

New NFL Goal to Help Turn The Tide on GHG Emissions

by Richard Kent

Laundry detergent brand Tide has teamed up with the National Football League (NFL) to encourage fans to wash garments in cold water to slash emissions.

The #TurnToCold campaign will kick off by educating and motivating more than 80 million households of NFL fans – more than half of US households - on the benefits of cold-water washing this football season.

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