Social Media

How to Make Your Social Impact Message Go Viral: Five Principles for Digital Engagement


You know digital activism is more than a passing fad when technology giant Microsoft launches its new Nokia Lumia 735 phone with a social good activation. "The Selfie Collection" not only highlights the phone's ability to take improved selfies, but it also helps fight online bullying.

Watch: PlantBottle Films Invite Consumers to ‘See Bottles Differently’


Coke’s PlantBottle packaging, without question, is an environmental breakthrough. But can the technology – which uses plant material to produce PET plastic bottles and much more – break through to today’s consumers, who are increasingly inundated with “green marketing” messages?

Enter the #Clicktivist: Americans Use Digital to Stand for Issues They Care About


From the #IceBucketChallenge to apps like GoodGuide, Americans are taking to their phones, keyboards and touchscreens to learn and take a stand on issues they care about – and the result is powerful. We're proud to share the 2014 Cone Communications Digital Activism Study examining how Americans are engaging with social or environmental issues online.

Toyota Celebrates Latino Leaders in Tech Innovation and Social Media

Company to honor Latino social media influencers as sponsor of the Latinos in Tech Innovation and Social Media (LATISM) Awards Gala for fourth consecutive year.
Press Release

NEW YORK, Novomber 13, 2014 /3BL Media/ — Toyota will continue its ongoing commitment to the Latino community by sponsoring the Latinos in Tech Innovation and Social Media (LATISM) 2014 Annual Conference in Anaheim, California, November 13-15.
The fourth annual event gathers social media and technology leaders to honor those innovators in the digital universe who are making the biggest i

Six-In-10 Americans Believe Social Media Is An Effective Form Of Activism, According To New Cone Communications Research

After learning of an issue online, 80% of Millennials are more inclined to donate or support that issue
Press Release

BOSTON, November 12, 2014 /3BL Media/ – A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online.

FOX Sports Becomes Premier Sponsor of American Youth Soccer Organization

As part of its ongoing efforts to engage sports fans of all ages in the U.S., FOX Sports has announced a new partnership with the American Youth Soccer Organization, a national nonprofit providing youth soccer programs that aim to enrich children's lives. The agreement names FOX Sports as the premier sponsor of AYSO for the next five years and as Presenting Partner of the organization's 50th anniversary campaign.

Being There

Daniel Dejan

A decade ago there were only eight media channels—eight! Now there are over 100, and contained within that 100 is a subset of over 200 well-known social networking websites. One of the most challenging marketing endeavors, especially in an economic environment where ‘constrained’ budgets are the norm, is determining where to focus your company’s outbound marketing time and attention.

Join Verizon’s Mobile Learning Twitter Chat Tuesday - Oct. 28 at 8 pm ET


Written by  
Ellen Yu

Attention parents, teachers and folks interested in education and the need to stimulate students’ interest in STEM (science, technology, engineering, and mathematics): The Verizon Foundation (@VerizonGiving) is hosting a Twitter chat Tuesday, Oct. 28, at 8 p.m. Eastern Time.

We will use #VZAppChallenge for the Twitter chat, so please include it in any tweets you may have with questions, comments or responses.

STAR India Demonstrates the Role of Media in Driving Social Change


On Sunday, October 5th, STAR India's groundbreaking social awareness series Satyamev Jayate returned for its third season. With their discussions of road safety, the LGBT community, and the positive impacts of sports, the new episodes have continued to deliver on SMJ's commitment to address India's most pressing social concerns, and by introducing a new live show, STAR is working more than ever to make sure its audience can have their voices heard.


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