We didn’t put a ring on it. Here’s what’s replaced our plastic rings in the UK!
AB InBev has reached another exciting circular packaging milestone - our entire portfolio of iconic beers from Budweiser Brewing Group UK&I is now plastic-ring free.
That means cans of Budweiser, Bud Light, Stella Artois and Beck’s in the UK will now be packaged with alternatives like fully recyclable wraps and the KeelClip™, a new technology which uses recyclable paperboard to create a lighter weight pack.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
Earlier this month, Stella Artois used the major marketing power of the Super Bowl to urge fans to help provide access to safe drinking water for people in developing nations. Now the beer giant and their longstanding partner, Water.org, are contextualizing the basic need of water and bringing the message to life – beyond the safety of TV screens and couches and into the unsuspecting real world.
Access to clean water is one of the world's most pressing issues. Even as water flows freely from taps in developing countries, woman around the world spend a combined 200 million hours every day collecting a few gallons for their families. Like many social issues facing developing countries, it is hard for Americans to understand the magnitude of such a crisis and what they can do to help.