sustainable brands

New Research From Sustainable Brands and Ipsos Highlights Consumers' Willingness to Leverage Their Buying Power to Support Companies' Good Works

Press Release

SAN FRANCISCO, November 18, 2021 /3BL Media/ - New research indicates that nearly 70% of consumers believe that they can influence companies to do better by buying from them when they do. The research, revealed by SB Brands for Good, a multi-brand collaboration led by Sustainable Brands where leading global brands are working to use their collective influence to drive sustainable behavior change at scale, was conducted to assess consumer values around sustainability, their supporting behaviors, and understand the gap between intentions and actions.

ANA and Sustainable Brands Forge New Alliance to Promote and Enable Sustainable Growth

Agreement Seeks to Educate, Build Awareness and Accelerate Progress
Press Release

NEW YORK, November 10, 2021 /3BL Media/ - The ANA and Sustainable Brands today announced a new strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals.

The new initiative is also designed to build awareness and increased acceptance of global sustainability among CMO’s and the overall marketing community, ANA CEO Bob Liodice said in making the announcement.  He added that the alliance is part of the ANA’s Sustainability Collective, which was created to collaborate with partners on sustainability-oriented programs and initiatives.

Key Takeaways From SB'21 San Diego


This week, members of the Porter Novelli team safely hit the road to San Diego for the return of the annual Sustainable Brands conference. This year’s hybrid event focused on “regeneration” and convened sustainability’s greatest thinkers and leaders from the world’s largest brands. The event was packed full of inspiring speakers, panels, and breakout groups, all talking about what regeneration meant to them – and what is needed to restore our planet.

96% of Americans Engage in Sustainable Behaviors, Per Findings From SB Brands for Good, Part of Sustainable Brands

Report provides insights and data on the sustainability intention-action gap and where brands can play a role
Press Release

SAN FRANCISCO, September 22, 2021 /3BL Media/ - Today, SB Brands for Good, part of Sustainable Brands, released a special report for brand leaders titled “Driving Consumer Behavior Towards Sustainable Lifestyles: 2020-2021 Socio-Cultural Trend Report on Consumer Sustainability Intentions & Actions.” This report is the cumulative result of a year’s worth of consumer research tracking the changing drivers and behaviors of consumers around the intersection of brands and sustainable living.

SB Brands for Good Partners With Ipsos to Uncover Global Insights and Trends on Consumers' Adoption of Sustainable Behaviors

Press Release

SAN FRANCISCO, July 8, 2021 /3BL Media/ - SB Brands for Good, a multi-brand collaboration led by Sustainable Brands, where leading global brands are working to use their collective influence to drive sustainable behavior change at scale, has announced a new partnership with Ipsos to expand its consumer research globally. SB Brands for Good and Ipsos will partner to conduct its annual Socio-Cultural Trend Research, generating insights on consumer opinions around and adoption of sustainable behaviors.

Brands for Good Marks Its Second Anniversary With New Research, Tools and Members, Including Mastercard, Johnson & Johnson Consumer Health, and Mccormick & Company

Fierce Collaboration Among Brands Puts Brands and Consumers Closer to A More Sustainable World
Press Release

SAN FRANCISCO, June 15, 2021 /3BL Media/ - Today, Brands for Good, a collaboration of leading global brands working to use their collective influence to help make sustainable lifestyles more attractive, accessible, and rewarding for consumers, marks its second anniversary by unveiling new research, tools and members at its complimentary virtual conference, this year titled Change at the Speed of Culture.

Partnerships Helping Dow Create Shared Value, Eliminate Waste Across the World

Multimedia with summary

Moving towards a circular economy benefits us all. I've been able to witness this firsthand as we work with our partners in Brazil and South Africa to develop proper waste management through recycling education, innovation and employment.

We’ve partnered with Sustainable Brands to highlight how these projects help us build toward a more sustainable value chain and a cleaner planet.

SB'21 ASIA-PACIFIC, the First Regional Hybrid Conference, to Be Held on February 24-25, 2021

Press Release

November 16, 2020 /3BL Media/ - Sustainable Brands (SB) is pleased to announce its first HYBRID (both live and virtual) conference “SB 2021 ASIA-PACIFIC” is being prepared to debut February 24-25, 2021, hosted live from Yokohama, Japan. The event will convene the largest dedicated community of brand and sustainability innovators in the Asia-Pacific Region.

SB Brands for Good Announces Three New Developments

Press Release

September 15, 2020 /3BL Media/ - SB Brands for Good, a coalition of leading brands convened by Sustainable Brands, today announces three new developments: 

Transforming Corporate Finance, Accounting, Decision Making and Reporting through ESG Innovation

Sustainable Brands and SOCAP Global Announce Strategic Partnership to accelerate ESG innovation through CFO
Press Release

SAN FRANCISCO, June 16, 2020 /3BL Media/ - Sustainable Brands ® (SB) and SOCAP Global (SOCAP) today jointly announce the formation of a partnership to bring to market Integrate 2020, the evolution of SB’s New Metrics conference, now in its 8th year. The vision for this virtual conference is to address the shift to a balanced stakeholder approach from the shareholder practice of the last fifty years, and the players driving it.


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