The Blue Paradox

SC Johnson Invites Londoners to Walk Beneath the Ocean's Surface in The Blue Paradox - An Immersive Experience Exploring the Ocean Plastic Pollution Crisis

Two-week educational event opens to the public (15–27th September) in White City, with free tickets available at BlueParadox.com
Press Release

LONDON, September 14, 2021 /3BL Media/ - SC Johnson, the maker of household consumer brands such as Mr Muscle®, Ecover® and Duck®, is launching The Blue Paradox, an immersive educational experience with 360-degree digital projections that invites the public to walk beneath the ocean’s surface to explore the impact plastic waste has on our planet’s most valuable natural resource and to better understand how businesses, governments and individuals can work together to create a more sustainable world.

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