July 11, 2018 /3BL Media/ - At the company’s spring sample sale in June, Timberland employees opened their wallets and raised $29,000 to benefit the Derry, NH Chapter of the non-profit organization, End 68 Hours of Hunger. End 68 Hours of Hunger puts nourishing food in the hands of school children in need, to carry them through the weekend. Each bag of food provides two breakfasts, two lunches, and three dinners for a child, with some left over to share.
As more employees look to work at organizations that embed Purpose at their core, employee engagement around social and environmental initiatives becomes even more critical for leading brands. In fact, 71 percent of employees say they want their company to provide opportunities for them to help make a positive impact.
Outdoor lifestyle brand Timberland recently offered employees at its corporate headquarters in Stratham, NH an innovative new way to serve -- from the convenience of their desks -- in partnership with TutorMate, a division of Innovations of Learning (a non-profit focused on teaching students to read). TutorMate pairs adult tutors with students in need to help improve reading, vocabulary and comprehension skills.
At the recent Engage for Good Conference in Chicago, Timberland received the Gold Halo Award for Best Environmental Campaign of the Year, for its partnership with the Smallholder Farmers Alliance (SFA) and their shared work, “Planting Seeds for Haiti’s Future.” The outdoor lifestyle brand also had the opportunity to share the story through a keynote address to a sold-out crowd of some 525 attendees.
Over 300 employees from Timberland’s global headquarters in Stratham, NH recently pulled on their boots for a day of volunteer service to celebrate Timberlands’ 20th annual Earth Day service event. The outdoor lifestyle brand closed its corporate office on May 10 to encourage employees to serve at one of six local projects designed to meet community needs while helping to green and grow the community. The projects addressed food insecurity, homelessness, addiction/recovery, and veteran’s affairs -- the four issues employees indicated they most wanted to address through their service.
Timberland’s Global Stewards recently convened in the Dominican Republic for annual training to inspire and equip the team to drive the brand’s service and sustainability agenda worldwide. The team of 28 dedicated and passionate employees from 19 different countries volunteer, above and beyond their regular job responsibilities, for a two-year term to serve as ambassadors of Corporate Social Responsibility (CSR) to their location.
As part of the outdoor lifestyle brand’s fourth annual Earth Week celebration, leading up to global Earth Day on April 22, Timberland hosted a series of environmentally-focused events at its Stratham, NH headquarters. From reforestation and cattle ranching, to sustainable seafood and a tiny house, the week’s full schedule of events was designed to engage employees in the company’s efforts to protect and restore the outdoors, while also providing actionable ideas for adopting more sustainable practices in their own lives.
Survey says: Men spend more ‘green’ on their style
STRATHAM, N.H., April 18, 2018 /3BL Media/ - In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes to their closet (spending an average of $310.50 per month on their wardrobe, compared to $187.20 for women), they are also 52 percent more likely than women to say they care a lot about eco-conscious fashion.
Global outdoor lifestyle brand highlights performance across key CSR pillars
STRATHAM, N.H., April 12, 2018 /3BL Media/ - Global outdoor lifestyle brand Timberland today releases its 2017 corporate social responsibility (CSR) report, showing steady progress toward its 2020 goals, which fall into three core pillars: make products responsibly; protect and enhance the outdoors; and serve communities. The results further demonstrate the company’s longstanding commitment to innovate and operate in a responsible manner.
I recently had the pleasure to attend Ethical Corporation’s 6th Annual Responsible Business Summit in New York City. The event, touted as the premier brand-focused forum on responsible business in the U.S., brought in 90+ speakers over two days with rich dialogue focused on driving transformational change for society and industry.