Tire Industry Project (TIP)

Rubber Industry Platform Aims to Halt Deforestation, Protect Human Rights

Words by Nithin Coca

Palm oil, cocoa, soy, bananas … and rubber? Despite a lower profile, natural rubber is a widely traded tropical global commodity. Approximately 13.8 million tons of natural rubber was produced in 2019, with Indonesia, Malaysia and Thailand being the top producers.

Leading Tire Company CEOs Announce Continued Progress on Research Projects Addressing Key Sustainability Issues


Chief Executive Officers (CEOs) of leading tire companies have announced the latest results of ongoing international research projects studying the potential health and environmental impacts of tires.

The eleven CEOs form the Tire Industry Project (TIP), which was founded in 2005 to identify and offer solutions to sustainability challenges associated with the life cycle of tires. TIP is a proactive organization that operates under the umbrella of the World Business Council for Sustainable Development (WBCSD).

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