TOKYO, Japan, Feb. 12, 2015 /3BL Media/ - Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed to work together to help accelerate the development of hydrogen station infrastructure for fuel cell vehicles (FCVs). Specific measures to be undertaken by the three manufacturers will be determined at a later date.
TORRANCE, Calif., February 9, 2015 /3BL Media/ – Toyota has been named one of world’s 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company’s leadership in the development and introduction of hydrogen fuel cell vehicles.
As Fast Company writes, “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers.” The Toyota Mir
'How Great I Am' to Lead Ads in First Quarter of Super Bowl Broadcast
TORRANCE, Calif., Jan. 23, 2015 /3BL Media/ - Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry.
Collaboration, Cooperation Needed To Expand Hydrogen Infrastructure
Washington, DC, January 22, 2015 /3BL Media/ – Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers,
Marks the First Time Oculus Rift Virtual Reality Technology Is Being Used to Educate the Public about Safe Driving
DETROIT, January 14, 2015 /3BL Media/ – Today at the Detroit Auto Show, Toyota launched its newTeenDrive365 distracted driving simulator with Oculus Rift, marking the first time the virtual reality technology is being used to educate the public – teens and parents alike – about the dangers of distracted driving.
Younger drivers are often assumed to be the target audience for lectures about distracted driving, but many of them pick up risky habits from their parents, according to Tina Brunetti Sayer, principal engineer for Toyota's Collaborative Safety Research Center in Ann Arbor.
"As a mother of a teenager I often remind myself that the things I do behind the wheel go a long way in setting a powerful example," said Brunetti Sayer, winner of the 2015 Free Press Automotive Leadership Award for Community Involvement.