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Social Media for Social Good at #SIS12

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The upcoming Social Innovation Summit is going to be a great event fostering unique conversations and giving participants the chance to interact in dynamic, interactive workshops. In particular, the “Social Media for Social Good” workshop, held on May 30th, at 3:30 p.m., will be chaired by Waggener Edstrom’s very own Jennifer Houston, President of Studio D.

Raytheon launches Hashtags4Heroes campaign -- to make every Twitter character count for our wounded warriors

Campaign designed to create social media advocacy for Wounded Warrior Project®
Press Release

WALTHAM, Mass., May 3, 2012 / 3BL Media / PRNewswire/ -- Raytheon Company (NYSE: RTN) is observing National Military Appreciation Month with the launch of Hashtags4Heroes, a campaign to raise awareness and advocacy for the Wounded Warrior Project (WWP) and the servicemen and women it supports.

Social Media in Corporate Social Responsibility (CSR)

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If you’re wondering why social media should be a key part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:

  • Facebook now boasts more than 800 million active users worldwide, and more than half of these log on to the network on any given day.

Twitter, Facebook, and Blogging: The Three Pillars of Sustainability Communications?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
The requirements to build and maintain a sustainable business today are quite different than they were just ten years ago.  The triple bottom line, also known as people, planet, profit is recognized by sustainability professionals as the the three pillars of sustainability.  In essence -a process by which firms manage their financial, social and environmental risks, obligations and opportunities.   
 

Who are the Tweeps Tweeting for A Better Green Brand?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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It's been questioned if social media change the world? Can it make our world a better world? How is it advancing the sustainability conversation? Considering that for the first time in the history of humanitarian aid, the Internet and social media provides individual donors and worthy organizations the ability to connect meaningfully on opposite sides of the world, our sustainability consulting practice would have to say, yes. Social media engagement can help save the world.

mBlog: 5 Facts to Empower Your Next Mobile Campaign via Twitter

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We received a plethora of feedback from our recent post on the “5 Facts to Empower Your Next Mobile Campaign.” So why not expand the post to other mediums? Let us know what you think by posting a comment below, or hitting us up on twitter: @mGive

What is STEM and why is it important? #STEMtember

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STEM is an acronym for science, technology, engineering and math. STEM education is not only critical for preparing our future doctors, researchers, rocket scientists and game designers, it’s becoming more important for every type of job in the workforce. The problem is that most countries in the world aren’t producing enough STEM graduates. In the United States for example, the U.S. Department of Labor estimates there will be more than 1.2 million job openings in STEM-related fields by 2018, but not enough people to fill them.

What do parents and students think of STEM education?

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STEM (science, technology, engineering and math) education is vital to solving the world’s toughest social problems; to helping companies create the next breakthrough innovation and to keeping local economies competitive. So how do we encourage more students to study STEM projects?

Tweet Your Way to a Better World

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
It's been questioned if social media change the world?  Can it make our world a better world?  How is it advancing the sustainability conversation?  The podcast, Social Media and Sustainability Changing the World Together, addresses that question but how can social media save the world?  
 

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