The project seeks to advance sustainable tire materials through diversification of the world’s natural rubber supply.
The project combines the technologies of Kirin Holdings with the guayule cultivation expertise of Bridgestone to deliver large-scale propagation of guayule plants from high-quality seeds.
The new technology may also be used to support the guayule breeding process to more rapidly increase a desired genotype for testing and production.
Press Release
The project seeks to advance sustainable tire materials through diversification of the world’s natural rubber supply.
The project combines the technologies of Kirin Holdings with the guayule cultivation expertise of Bridgestone to deliver large-scale propagation of guayule plants from high-quality seeds.
The new technology may also be used to support the guayule breeding process to more rapidly increase a desired genotype for testing and production.
This new guayule genome has been fully sequenced and assembled.
The four-year collaboration with genomic big data solutions company NRGene to further advance the commercialization of guayule, an alternative to natural rubber.
Bridgestone developed mapping populations that allowed NRGene to construct a genetic and physical map by successfully identifying the correct order of DNA fragments.
Press Release
This new guayule genome has been fully sequenced and assembled.
The four-year collaboration with genomic big data solutions company NRGene to further advance the commercialization of guayule, an alternative to natural rubber.
Bridgestone developed mapping populations that allowed NRGene to construct a genetic and physical map by successfully identifying the correct order of DNA fragments.
Funds will ensure Clubs have reliable transportation for winter months as they continue serving kids and families amid the COVID-19 pandemic.
The donation is part of the Bridgestone Driving Great Futures initiative, which helps kids and teens gain access to high-impact programming from Boys & Girls Clubs.
To date, Bridgestone has also donated $1.6 million to support COVID-19 relief efforts at Boys & Girls Clubs across the country.
Travel through the Bridgestone natural rubber value chain to see how the company is implementing sustainable and responsible practices that benefit people and nature
Press Release
TOKYO, October 15, 2020 /3BL Media/ - Bridgestone, a global leader in sustainable mobility and advanced solutions, has announced today a new campaign inviting partners to participate in building a stronger society. In A Layered Journey, Bridgestone highlights ways the company is incorporating sustainability in its value chain with a focus on its commitment to sustainable procurement of natural rubber.
The Wilson, North Carolina passenger tire manufacturing facility operated by Bridgestone Americas Tire Operations achieved recertification as Rising Star by the North Carolina Department of Labor.
The Rising Star Program recognizes employers with effective safety and health programs.
This is the first Rising Star recertification for the Wilson Tire Plant following their initial certification in 2015.
Press Release
The Wilson, North Carolina passenger tire manufacturing facility operated by Bridgestone Americas Tire Operations achieved recertification as Rising Star by the North Carolina Department of Labor.
The Rising Star Program recognizes employers with effective safety and health programs.
This is the first Rising Star recertification for the Wilson Tire Plant following their initial certification in 2015.
Bridgestone published its 2019-2020 Sustainability Report highlighting its new growth strategy as well as its efforts to contribute to the realization of a sustainable society.
Leveraging sustainability as the core to all aspects of its business, Bridgestone is co-creating new value with its employees, partners, customers and society.
In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.
Press Release
Bridgestone published its 2019-2020 Sustainability Report highlighting its new growth strategy as well as its efforts to contribute to the realization of a sustainable society.
Leveraging sustainability as the core to all aspects of its business, Bridgestone is co-creating new value with its employees, partners, customers and society.
In this report, Bridgestone reveals New Mid-term Environmental Targets – Milestone 2030 – aiming to accelerate the company’s ambition toward “decoupling” to further reduce its environmental impact.
Through its partnership with Microsoft, Bridgestone has developed a unique Tyre Damage Monitoring System, using Microsoft Connected Vehicle Platform (MCVP).
The system aims to increase road safety and reduce accidents caused by technical failure.
This collaboration is the next step on Bridgestone’s journey to become a global leader in sustainable and advanced mobility solutions.
Blog
Through its partnership with Microsoft, Bridgestone has developed a unique Tyre Damage Monitoring System, using Microsoft Connected Vehicle Platform (MCVP).
The system aims to increase road safety and reduce accidents caused by technical failure.
This collaboration is the next step on Bridgestone’s journey to become a global leader in sustainable and advanced mobility solutions.
